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airbnb

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by

tamara edwina

on 16 December 2015

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Transcript of airbnb

What is Sharing Economy
Players
Introduction to airbnb
Discover Places
Book a stay
Travel
•Founded only 7 years ago
•Offices in global hubs (Paris, Berlin, Beijing, London)
•Office in Singapore (2013)
•Primarily funded by (private) venture funding
•Company approaching valuation of $20 billion
Stage 1
Stage 2
Stage 3
Stage 4
Start of airbnb
Floundering of Idea
Growth of airbnb
Seeking Sustainability
State
Stakeholders
Competitors
Guests
Hosts
Mega Hosts
Innovator vs Disruptor
Creates new products or provide substantial improvements over the existing ones
Provides a service better, faster or cheaper
Provides goods that are more efficient and cheaper

Innovator
Improves a product or service
Market does not expect
Affects current market directly

Disruptor
Create a new market or value chain
Over time slowly penetrate into the current market and affect the existing market
Changes how we think, behave, do business, learn and go about our day-to-day

Both
Cheaper services:


Lower costs of maintaining an apartment thus lower price charged
More efficient:

Can make special request directly with the host and receive a reply within 24 hours

First of its kind:


Based on the idea of sharing economy
Unique experience
airbnb
Hotel
Affordability
Unique experience
Convenience
Amenities and Services
Reliability
Consistency
DISRUPTIVE
What can hotels do?
Product/Service differentiation
Focus on a different set of target audience
Employ economies of scale, strengthen brand loyalty


Major Challenges
Gaining trust from its target audience
From renegade to corporate citizen
Bringing people around the globe together
To acquire an aura of style, respectability, safety, and
Trustworthiness.

Problems and Issues
Wrong side of the law
Incurred massive costs
Complains by customer

Sustainability?
Khai Rui, Louise, Shi Jia,
Tamara, Wesley
Sharing Economy
Convenient
Cheaper
but
Better
Maximised
use of
Resources
Why Sharing Economy?
Benefits
Owners make money from underused assets
Renters pay less
Environmental benefits
Socialising
Helps the poor
Saves time
Challenges
Fierce pushback from traditional corporations and brands

Building
Trust

Is Sharing Economy going to last?
Sharing is becoming part of Mainstream Culture
Better Quality Control
Sharing Economy is here to stay!
Traditional companies can either Fight them, or mitigate their negative impact on themselves
Standardized law required to govern the growth of sharing economy
THANK YOU!
m m
Full transcript