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Transcript of airbnb
Introduction to airbnb
Book a stay
•Founded only 7 years ago
•Offices in global hubs (Paris, Berlin, Beijing, London)
•Office in Singapore (2013)
•Primarily funded by (private) venture funding
•Company approaching valuation of $20 billion
Start of airbnb
Floundering of Idea
Growth of airbnb
Innovator vs Disruptor
Creates new products or provide substantial improvements over the existing ones
Provides a service better, faster or cheaper
Provides goods that are more efficient and cheaper
Improves a product or service
Market does not expect
Affects current market directly
Create a new market or value chain
Over time slowly penetrate into the current market and affect the existing market
Changes how we think, behave, do business, learn and go about our day-to-day
Lower costs of maintaining an apartment thus lower price charged
Can make special request directly with the host and receive a reply within 24 hours
First of its kind:
Based on the idea of sharing economy
Amenities and Services
What can hotels do?
Focus on a different set of target audience
Employ economies of scale, strengthen brand loyalty
Gaining trust from its target audience
From renegade to corporate citizen
Bringing people around the globe together
To acquire an aura of style, respectability, safety, and
Problems and Issues
Wrong side of the law
Incurred massive costs
Complains by customer
Khai Rui, Louise, Shi Jia,
Why Sharing Economy?
Owners make money from underused assets
Renters pay less
Helps the poor
Fierce pushback from traditional corporations and brands
Is Sharing Economy going to last?
Sharing is becoming part of Mainstream Culture
Better Quality Control
Sharing Economy is here to stay!
Traditional companies can either Fight them, or mitigate their negative impact on themselves
Standardized law required to govern the growth of sharing economy