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Unit 7 Understanding the Creative Media Sector.

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by

Carina Roots

on 27 March 2014

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Transcript of Unit 7 Understanding the Creative Media Sector.

Unit 7 Understanding the Creative Media Sector.
Television
There are nine so-called terrestrial broadcasters, whose output is broadcast through land-based transmitters. They include the BBC, ITV, Channel 4, Five, S4C, SMG and UTV. These companies are also called Public Service Broadcasters, with a range of obligations set out in their licences, and in the case of the BBC in its Charter.
Film
Interactive Media
Publishing Press
Radio
Animation
Computer Games
Photo-Imaging
Advertising & Marketing
Structure & Ownership
The industry has been growing steadily in recent years and now employs over 22,000 people (more than terrestrial TV) in a wide range of occupations. Employers range in size from the BBC and larger commercial radio groups to not-for-profit community radio stations run mainly by volunteers.

These operators fall into three broad categories: publicly-funded radio, commercial radio and the community and voluntary radio sector - from well-established student and hospital radio to the most recently licensed community radio stations.
When we talk about the film industry, we're referring to its six different component parts: Development, Production, Facilities, Distribution, Exhibition and Export. Current research shows there are around 400 'permanent' (i.e. registered) companies in the film industry, this figure varies depending on the number of productions being worked on at any one time.


The animation industry in the UK consists of a workforce that stretches across many of the sectors in the creative media industries. You will find animated content on television, in feature films, commercials, websites and computer or video games. Just over 4,700 people work in animation in the UK.
The Animation Sector can be roughly divided into four main disciplines:
•2D drawn or traditional;
•2D computer generated
•stop frame; and
•3D computer generated.


As with most roles in interactive media, actual job titles tend to vary considerably, especially depending on seniority. Examples of titles that are sometimes used with this role include Coder, Technical Lead, Lead Programmer and Technical Director. 2 The Developer role is about building the product, typically using authoring tools (e.g. Director, Flash etc.) and/or scripting or mark-up languages (e.g. JavaScript, ActionScript, Lingo, HTML, CSS etc.); by contrast, the Programmer role tends to be more concerned with higher-level coding.
Developing top of the range Computer Game titles now involves large teams of people, and costs millions of pounds. It begins with market research and development in national and international operations.

Teams of people then work to produce design documents from which all the elements that make up the final game are drawn and which sets down all possible paths the games can take players and any of the mechanics of actual gameplay that are relevant. If the game has story or narrative elements scripting and storyboarding also takes place.

Publishing is made up of a diverse group of industries including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services.

From the printed word to online, the occupations and roles involved are many and varied. Whether a journalist, commissioning editor, designer or an advertising executive, multimedia formats mean the industry is at an exciting time and subject to rapid change
The total Photo Imaging workforce comprises around 43,100 people.
51% of these are based in the south of England, with the largest proportion - some 38% - in London and the South East. The rest of the workforce is spread throughout Scotland, Wales, Northern Ireland and the remaining regions of England, with the highest concentrations in the South West (13%) and the East of England (12%).

The Photo Imaging industry is made up of 8,700 companies, two thirds (68%) of which are sole trading or freelance photographers.

The remaining companies can be broadly divided into the following categories:
•Image producers (including laboratories and minilabs)
•Photo retail
•Picture libraries and agencies
•Manufacturers
•Support services (e.g. equipment hire and repair)

The advertising and marketing communications industry generates £6.2 billion annually for the UK economy. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.


The skills needs of the 13,000 companies and almost 250,000 individuals who work in the UK advertising and marketing communications industry are now being looked after by Creative Skillset, working with the Institute of Practitioners in Advertising (IPA).

In this section, you'll find information on our work with the advertising and marketing communications sector, including careers information, business development advice and news, events and opportunities.
It maps the shape and size of the workforce of the Creative Industries. These important data inform Creative Skillset's own work and strategies, and the activities of Government, industry and training providers for the Creative Industries.
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