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BIDazzle Business Plan Presentation

COM 587
by

Amaroney Thach

on 20 August 2014

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Transcript of BIDazzle Business Plan Presentation

What is BIDazzle?
Silent Auction Management Company
Increase Fundraising Revenue (Up to 30%)
Mobile App Bidding Technology
Outbid Mobile Alerts
Mobile Bidding
Environmental Analysis
Auction Industry
$268.5 billion in revenue (NAA 2009)
51 auction companies (WAA)
Trend of going all digital
1 in 5 people own a smart phone/1 in 17 people own a tablet
56% of American adults own a smartphone
SWOT Analysis
Competitor Analysis
http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10
http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
http://www.sos.wa.gov/corps/associations.aspx
http://seattlebusinessmag.com/article/2012-economic-outlook?page=0,4
http://www.sellwithauction.com/store/files/193.pdf
http://www.washingtonpolicy.org/publications/facts/key-facts-about-seattle-public-schools
http://nccsweb.urban.org/PubApps/geoShowOrgs.php?Id=C53033&Code=C53033&V=Pf&Src=County
Silent Auction Management Company
"Your Silent Auction Will Be-Dazzled"
Business Plan Presentation
Amaroney Thach
December 2, 2013
COM 587
Rick McPherson
Products
Place
Price
Promotion
People
Marketing Mix
Office in Seattle, WA
Web Site
Client's Event
Mobile Bidding Technology
Solicit Donations on behalf of Client
Experienced Staff
BIDazzling Event Package
Mobile Bidding Package
5% of Fundraised Revenue
Full-Time Staff
Part-Time Staff
Volunteer Staff
Public Relations
Brochures & Flyers
E-Mail Mailings
Personal Selling
Item #10: Camera
Enter Bid Here
More Items
Highest Bid: $5,500
Minimum Bid: $2,000
Bidder ID#
Text Notification
Bid Amount
B Dazz e
Enter Your Mobile Number if You Want Text Notifications When You Have Been Outbidded
( _ _ _ - _ _ _ - _ _ _ _ )
Target Market
Nonprofits, Education Institutions, Associations

ONLY in Seattle, Washington
Partner with Organizations' Events
Examples: Meetings, Conferences and Events
Must have more than 100 attendees
Innovators, Early Adopters, and/or Early Majority
Public Education
Nonprofits
Associations
807
97
100
Competitive Positioning
Variety of Services
Bidding Technology
Few
Many
Low
High
BIDazzle
GiveSmart
Stephen Kilbreath
Strengths
Weaknesses
Opportunities
Threats
Highly Skilled Staff
Niche is Seattle Market
Outbid Text Notification
User-friendly Software
Assistance with Marketing
Small Staff
No Reputation
Only in Seattle
Not a Standalone Event
Employee Expansion
Expansion to all of WA
Partnership with Corporations
Adoption of New Technologies
Full Service Auction Companies
New Competitors
Changes in Technology
Online Auctions
i
l
(Business Insider)
(Secretary of State)
(Seattle Business Magazine)
(WA Policy Center)
(NCCS)
Resources
(GreaterGiving.com)
Bidder Registration
Name:
Mobile:
Email:
Last, First
Your Bidder ID# Is:

(206) 123-4567
Bling@gmail.com
Bidder ID#
Operation, Technology, & People
Management Plan
Action Plan (Year 2012)
Sales Projection
Return on Investment
Before Event
Sales Manager books Silent Auctions
Administrative Assistant provides customer service
Operations Manager solicits donations
Event Supervisor collects donation and recruit volunteers
During an Event
Operations Manager on-site as Manager on Duty
Bidders register on tablet or through mobile app
Event Supervisor, 3 Event Assistants, & 5+ volunteers on-site for assistance
After Event
Winners are notified via text and/or phone call
Time frame to pay for items using QuickBooks
Planning & Start Up
Steady State
R&D
(3 Months)
3 FT Staff
3 PT Staff
1 FT Staff
Launch Business
(4 Events)
12 Events
8 Events
Cash Flow


(214,259)

$8,827
$214,259
I Would Like to Ask For
0
3
4
6
8
10
16 Events
12
20 Events
Total Gross Profit (2012):
$220,769
(2013):
$547,338
(2014):
$581,097
(2015):
$616,938
(2016):
$654,989
Ending Cash Balance (2013): $8827
(2014): $252,223
(2015): $522,147
(2016): $823,280
Income Statement
Net Profit (2012):
(132,774)
(2013):
$218,125

(2014):
$242,242
(2015):
$271,677
(2016):
$299,343
Full transcript