Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Modelo de Comportamiento del Consumidor

Modelo de Comportamiento del Consumidor (Kotler)
by

mauricio rivas

on 31 May 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Modelo de Comportamiento del Consumidor

comportamiento
del
Consumidor Estímulos No COntrolables PEST Controlables Marketing:
Producto
Precio
Promoción
Plaza Factores de
Influencia Proceso de
Decisión de
Compra Culturales
Sociales
Personales
Psicológicos Reconocimiento
Búsqueda información
Análisis alternativas
decisión de compra
Post-Compra Respuestas Caja Negra Elección de:
Producto
Marca
Empresa
Momento de Compra
Cantidades adquiridas
Full transcript