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Social Media is Infotainment

an introduction into the way of thinking of the users of social media

Lena Doppel

on 31 May 2010

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Transcript of Social Media is Infotainment

Social Media is Infotainment So THIS is Social Media? Oh, come on! icanhascheezburger.com failblog.org engrishfunny.com facebook.com Or is THIS Social Media?
(Makes more sense to me) So what ist this Social Media, anyway? www.collegehumor.com/article:1794889 facebook.com mashable.com rivva.de gizmodo.com Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers." Wikipedia / Demers, David, "Dictionary of Mss Communication and Media Research: a guide for students, scholars and professionals," Marquette, 2005, p.143. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Wikipedia Webdesign & -development,
Social Media & Communication Sender Receiver trad. Mass Media Receiver Sender Mass Media in Web 1.0 Sender Mass Media in Web 2.0 Receiver Receiver Content Filtering and Selection Journalist: news value
Blogger: interest, news value
Facebook user: fun, interest, news value On being a healthy Online Personae My Content Fun stuff Q & A
Stuff I know (A)
Stuff I don't know (Q) Personal stuff
(yeah sometimes
it's what I ate
for breakfast but
mostly it's pics
of my cats) About us
(the people
behind the
brand) Yes we're
having fun, too! On being a healthy Online Brand Q & A
discussion Content Why Classic Marketing Content Strategies fail Social Media can expose weaknesses in your content
(actually the exposing is done by the most opinionated
and vocal people who use it) Maybe it's boring, not engaging or plain wrong,
maybe it's in marketing lingo: Blah-bla-blah great blah-blah
amazing blah the best blah-blah-blah
awesome new features blah At best they polarize
(negative attention is attention as well) iPad printing: solved "Magical in its simplicity" Social Media needs Social Content engage people
react quickly and positively when they try to communicate with you
have fun with them (don't make fun of them, though)
draft clear messages that aim at getting people to act About me Lena Doppel http://lenadoppel.com http://twitter.com/lena_d University Lecturer,
Trainer, DigiCoach,
Consultant -
Social Media User,
Digital Resident Social Media Infotainment engadget.com Keep in mind why people
use Social Media Facebook didn't become popular
because people have a hard time figuring it out,
do work related stuff on it and use it to get
constantly reminded of daily chores ;-) IT'S FUN!!!!!!
Full transcript