Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Social Media Techniques

you can begin using tonight
by

Jon Zmikly

on 8 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media Techniques

Fundamentals of Online Digital
Jon Zmikly
Senior Lecturer

School of Journalism & Mass Communication
twitter.com/jonzmikly
jonzmikly@txstate.edu
class site: jonzmikly.com/digital (also on TRACS)

explore your passion, improve writing skills, communicate with others who share your interest
explore the topic and become current, eventually an authority
free (but pay for a custom domain)
website without knowing how to make one
Start a blog
customize via template or CSS
add photos, video, links or other social features
tag posts with key terms to help others find your content
include a page with your resume
the professional social network
LinkedIn
Your LinkedIn profile can connect you to thousands of professionals
Search for connections at companies of interest
Create a LinkedIn profile that reflects your interests and background much like a resume
Include your website
start a page or group for your topic/area of interest
privacy settings, chat, photos, custom URL (facebook.com/username)
Any time you have new blog content, post to FB
Facebook is...
"a fun place to share with friends"
Start a Twitter account. It's free and simple
Follow interesting people. Some suggestions at end of presentation
Don't worry about "What are you doing?"
It's not about how many followers you can get; it's about who you follow
Sometimes, it's not about the tweet, it's about the link
Repurpose Twitter to your website or blog using RSS feed or widgets
Respond and retweet
Twitter
Join a photo sharing site like Flickr or Picasa
Learn how to upload photos and create a slideshow
Learn how to optimize photos for the web using Photoshop or web-based solution like webresizer.com
Provide interesting captions to your photos that tell the story
Photos
Twitter is invaluable for real-time search and trending
use a #hashtag for conferences, topics, classes or any group with whom you'd like to communicate
desktop and mobile apps can help you manage and organize your Twitter account(s)
Get an inexpensive camcorder or camera with video capabilities; most phones shoot video
Simple editing software like iMovie or Windows MovieMaker
Interview people, have a talk show, do a video blog with commentary, make short films, be creative
Embed video to your blog. Embed code is readily available below your videos on Youtube
Username becomes a channel
Tag videos with appropriate key terms to help others find your content, content can easily go viral
Other sites like vimeo, dailymotion, socialcam
YouTube
Push the envelope with live streaming video
With a laptop and webcam (or camcorder connected to laptop), you can easily broadcast live from an event
Easy to embed in your blog
Show pages allow for audience to chat and comment on an episode
Ustream.tv
Get a smart phone and find apps that will allow you to expand your social media activities
News apps help you stay in touch
Twitter apps allow you to tweet when you're on the go
Qik, Ustream, viddy, socialcam - live stream video from phone
Make your own iPhone app
Go Mobile!
Foursquare, Path, Instagram and many more have location-sharing capabilities
Austin-based Gowalla was acquired by Facebook
Check-in at locations
Share location, photos with friends
Locations can provide incentives to others
Encourage behaviors and reward customers, clients and fans
Set up trips
Lots of potential for platform
Location-Based Social Networks
Analytics - use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
Delicous - social bookmarks. Tag interesting articles, put in categories, share with others
Slideshare.net or Scribd - use to upload presentations and PDFs that you can embed into your site
Much More!
New Media
Social Media
Social Network
Convergence
Interactivity
Key Concepts:
Web 2.0
Blog
Microblog
M0bile / Moblogging
Mashup
RSS
Tag / Tag Cloud
Key Terms
TXST faculty / recent grads:
Some Twitter follow recommendations:
SXSW Interactive
Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words, Wired, Tech section of NY Times and FastCompany.com
Cyberjournalist.net - Great Work Gallery - www.cyberjournalist.net/category/great-work-gallery
Online Journalism Awards - www.journalists.org
Online Journalism Review Archives - ojr.org
Social Media Roadmap by FastCompany http://www.fastcompany.com/3000072/social-media-road-map
Resources:
Hyperlinks
Hyperlocal
User-generated content
User experience (UX)
Content Management System
Podcast/Vcast
Wiki
Web-first journalism
Programmer Journalist
Widget/Apps
Location-based
twitter.com/jonzmikly
twitter.com/cindyroyal
twitter.com/jacieyang
twitter.com/daleblasingame
twitter.com/judyoskam
twitter.com/kymfox
twitter.com/mairalg
twitter.com/txst (official Texas State Twitter)
Media:
twitter.com/nytimes
twitter.com/mashable
twitter.com/cnn
twitter.com/wired
twitter.com/techcrunch
twitter.com/statesman
twitter.com/universitystar
Other people / organizations:
twitter.com/craignewmark
twitter.com/sxswi
twitter.com/aejmc
twitter.com/garyvee
twitter.com/jeffjarvis
twitter.com/ev
"We the Media" by Dan Gillmor
"Convergence Culture" by Henry Jenkins
"The Long Tail" and "Free" by Chris Anderson
"What Would Google Do?" by Jeff Jarvis
"Remix" by Lawrence Lessig
Journal of Computer-Mediated Communication - jcmc.indiana.edu
Full transcript