Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Ch. 20 Introducing New Market Offerings

No description

leslie lupian

on 22 April 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Ch. 20 Introducing New Market Offerings

Today's Schedule
1. New Product Options
2. Challenges in New- Product Development
3. New-Product Development Decision Process
4. Exercise
5.Managing the Development Process
6. Exercise
7.The Consumer Adoption Process

New Product Options
Products that create an entirely new market
Challenges in New-Product Development
1. Staying innovative
2. Focusing on incremental innovation
3. New-product failure
New Product Development Decision Process
Ch. 20 Introducing New Market Offerings
Managing the Development Process: Development to Commercialization
The Consumer Adoption Process
Revisions of existing products
Improving products
Constantly innovating
Designs products for the world market
1. Idea Generation
Is the idea worth considering?
New product ideas
Does the product idea meet company objectives/resources?
Turn idea into concepts
who, what, why
Presenting concept to target consumers
5. Business Analysis
prepare sales, cost, and profit projections
Will it meet our goals?
5. Product Development
7. Market Testing
Have product sales met expectations?
8. Commercialization
Are product sales meeting expectations?
Product Development
American Apparel Case Study
Consumer considers whether to try it
Consumer tries to improve his/her perception of value
Consumer becomes regular user
Smart Car Case Study
Consumer wants to seek more information
2. Idea Screening
3. Concept development & testing
4. Marketing Strategy Development
Marketing plan
Have we found Target market, product position, profit goals?
Turning customer requirements into working prototypes
Take list of desired customer attributes
Manufacturing and developing successful prototypes
Market Testing
Logo, branding, packaging
Product is put to test
Have we got a technically and commercially sound product?
Consumer is aware of innovation
Lacks information about it
Game: Phase 1
Create a drawing of your
new product
Create Prototype
Conclusion of Our Voyage
Write your name on your stars.
Game 1:
Look for moon rocks!!!
The PowerPot
Full transcript