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comunication and advertisind

research
by

chachi villarroel

on 22 November 2012

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Transcript of comunication and advertisind

communication and advertising advertising types communication and advertising Types
Advertising exists in a wide range of forms. Print advertising includes newspapers, magazines, brochures, postcards, newsletters, fliers, posters, catalogues, coupon books and letters. Radio and television commercials as well as podcasts are broadcast media. On the Internet, advertising appears in banners, blogs, websites and email blasts. Other forms of advertising include billboards, blimps, word-of-mouth, freestanding Receptasign advertising trash baskets, street pole banners and digital signage such as the iconic media screens in Times Square. A main consideration in choosing which format works best for your company is whether there is sufficient "traffic" for consumers to find your message on their own or if you need to deliver that message to them directly. Communication ( meaning to share) is the activity of conveying information through the ex-change of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.Communication requires a sender, a message, and a recipient,you can found communication in all places like T.V, news paper, posters,magazines, theater,commercials, there's also oral communication, expressive,visual, etc.
Advertising is a form of communication is used to encourage or persuade an audience or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. bibliography
http://en.wikipedia.org/wiki/Communication
http://en.wikipedia.org/wiki/Advertising videos 1.Employee engagement (due to the current economic challenges and need to stretch resources, this keeps its place as a hot topic)
2.Strategic Communications (more and more communications efforts need to support strategic objectives – which has the pre-requisite of needing the strategic objectives to be understood and communicated!)
3.Managers as Communicators (ties in the previous item with the need to communicate the strategic objectives)
4.Communication ROI, Measure and Audit (it’s important to know what the ROI of communications is, but the challenge is a little like preventative health – how do you measure the reduction in cost by preventing problems?)
5.Leadership Communications (leaders need to be able to communicate effectively and powerfully both within their organizations and to the outside world)
6.Managing Generations at Work (we’re all familiar with the challenges of different generations working together, but it’s not only the different expectations and attitudes, even the means of communication may be different from gen Y to the older generations).
7.Electronic Newsletters (companies are doing this more and more, but is the effectiveness still there? are we getting into information overload / newsletter blindness – I think there are some interesting conversations to be had here.)
8.Cross Cultural Communication and Global Competence (what is a truly international communication? how do you sell to multiple very different cultures? what does it mean to be a global organization, or, particularly, to become a global organization)
9.Diversity and Inclusion (aging workforce, growing awareness of physical and mental disabilities, more and more diverse cultural groups working together, immigration issues, minorities – the discussions can be difficult and even risky for companies)
10.Social Media (is it a fad, a tool, a money pit? It’s definitely a hot topic and can give rise to both high potential risks and potential rewards… Who is it useful for, and how? And what is the actual payoff?)
11.oral communication
12.visiul communication communication topics
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