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Vera Bradley

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by

Mariah Bricker

on 24 September 2012

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Transcript of Vera Bradley

By: Emily Christy & Mariah Bricker Vera Bradley offers a variety of patterns and designs of soft quilted handbags and accessories. Price The competition for this company is
Christian Dior, Coach Inc. & Dillard's Inc also thirty-one is becoming more and more of a competitor.
All these companies also sell handbags, with their logo on it. Product
When you log onto the Vera Bradley website, you tend to see pictures of mid aged women with the “preppy” style for fashion. Vera Bradley does market to this group of consumers but also to many more.
Another target market, is the younger women, usually college students or recent college grads heading into the work force. With their large bags, that serve well as book bags and their many accessories that can help keep you organized, with some style, makes it ideal for a college student. Vera Bradley also has clothing they have started. Such as pajama shorts and pants, belts and even flip flops once again appealing to a younger crowd. There are also products that are easy to care for, making it appealing for both target markets, not just the student.
Vera Bradley researches their markets well, trying to appeal to both, and keep introducing new products to keep the markets strong. With consumers behaviors, styles, wants and needs always changing Vera Bradley keeps up very well, with the always changing market. Promotion The customer services consist of shopping online which they provide free shipping. Also if you buy online for certain things it will be cheaper depending on the time of the year. While on vacation in March of 1982, Patricia and Barbara were waiting for their plane in Atlanta when they noticed that there were not a lot of feminine looking bags. They wasted no time in creating their ideas. Within weeks, they had created a company, named after Barbara's mom, they were capable of marketing and manufacturing their cleverly designed products. The demand for these unique handbags and luggage items has grown and so has Vera Bradley, which is now recognized everywhere.
For over 20 years, Vera Bradley has had a lot of customers who not only look forward to the new fabrics and styles that are new each season, but also appreciate the history and name that it stands for. Place Backpacks can range anywhere from $48.00 to $148.00. Handbags range anywhere from $21.75 to $110.00. Wallets and wristlets range from $9.00 to $57.00. Barbara Bradley Baekgaard and Patricia R. Miller Vera Bradly advertises their products to customers in many different ways. They send you 20 dollars off anything in the store you want for your birthday if you sign up for Vera Bradly. They will send you coupons through your mail and e-mail plus their special offers. You can always log onto their official website: http://www.verabradley.com/ and check out the sales they have going on according to the season and just random sales. Their stores are located in 30 of the 50 states. Although, they also have a web page where you can shop online at. Everybody across the world can purchase Vera Bradley. If you order Vera online then they will ship you the product that you have ordered. But if you go to a store then you can purchase it and have it that day that you bought it. On the Vera Bradly website is so many different items and colors to chose from. You can chose what you want to find by color or by category and it will take you directly to there. You can also pick gift ideas, whats on sale, and what's new. One thing that Vera Bradly does to give back to society which enables them to receive positive publicity is the new color they have that stands for breast cancer awareness, called Viva La Pink. When you buy any item in that color, money goes to the foundation for it. A portion of the proceeds of sales of this color benefits the Foundation, raising funds for breast cancer research. To date, sales have contributed nearly $3 million to the Foundation.
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