Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

MEDIA MIX STRATEGY final

No description
by

Hiezle Bual

on 24 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of MEDIA MIX STRATEGY final

MEDIA MIX STRATEGY the 5M's to successfully promote a product or service If you are thinking that the only task of media planners is to simply distribute advertisements to various media outlets then you are wrong. 1. MARKET 2. MONEY 4. MEDIA 5. METHODOLOGY 3. MECHANICS If one of these elements is thrown out of the media strategy the mission to successfully promote a product or service will simply fail. In reality, media planning requires the use of media strategy in order to communicate advertisements to audiences effectively. Media planners have to actually study where and how they can get to these target audiences. Once the market is determined, the budget to make messages for it has to be created. This budget is the money. The way to be creative with the advertisement message to attract the audiences various options available to promote the messages allows media planners to decide as to how many times they should run the message to influence people to buy their products or services. So it is important that everyone studying marketing or planning to work in advertising understand the concepts of 5M’s really well.
Full transcript