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About Safal

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by

Viraaj Mehta

on 8 August 2016

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Transcript of About Safal

About SAFAL
Rich experience of over 20 years in the fields of Holiday and Financial Services Industry under one roof.
About SAFAL
Company Structure
SAFAL Group of Companies
Safal Inc.
Ananta Oorjaa
Boutique
production house
Ananta Oorjaa
Entertainment
Pvt. Ltd.
ACE
Security
Solutions
Security and
Surveillance
Solutions
Personalised solution and attention offered to each customer.
Pioneers in offering Time Share Holidays and Insurance distribution through Venue Sales in India.
Nationwide presence, though a wide network of sales professionals across the country.
Honesty, transparency and fairness, imbibed in all its dealings.
EVOLUTION
OF
SAFAL
Venue and Concept Selling For Timeshare Launched by
Sandeep Mehta.
1994
Concept Sales
:
Health Insurance as a product was launched in Venues.
1997
Distribution of Health Insurance
:
First Major PSU tie-up from 1997 to 2002.
1998
Expansion
:
Tie up with IIFL; Number of venues expanded to 140 across India with a total sales/tele team of 7000 & AUM of
650 crores with 5 lac customer base collected from 2003 to 2009.

2003
Destimoney
:
US based India Fund - NSR, tie up through Destimoney.
2009
SAFAL Diversifies
:
ACE Security Solutions launched.
2012

The team members have got vast experience in on site /off site marketing of timeshare in India . The team members had worked closely with Mr. John Spence (C.E.O, Royal Resorts) who was the pioneer of venue marketing/timeshare business in India.

Experience
:
In the year 1997 the promoter with a vision to create a reputed venue marketing organization chose Insurance as the best Product/Industry for expanding their network pan India .

Association
:
They started with marketing of health Insurance for P.S.U Insurance company for this the entire venue marketing process was revamped to suit the purpose.
First Assignment
:
In 2003 the team was approached by India Infoline a leading financial services Company to Help them expand their distribution network.
Journey With IIFL
:
The team successfully expanded the distribution network of India Infoline from a single venue in 2003 to 140 venues by 2007.
These efforts and results were praised Acknowledged and recognized by various Private Life Insurance Company across India .

In this journey creating a volume/business of 650crs of premium and acquired a customer base of 5,00,000 families for ICICI Prudential Life Insurance company and Bajaj Allianz Life Insurance Company.
This was successfully conducted till 2002 with a Business of 12 Crs. Per Year.

In 2009 The Team was again approached by US based India Fund - NSR, through Destimoney Enterprises Pvt Ltd to set up a distribution network in the financial services sector pan India. Since then the team is associated with them and taking care of their entire distribution Network Pan India .

Destimoney
:
Successfully executed projects in and around Mumbai in last 2 decades.
Real Estate
:
Residential / Commercial project at Mulund (W) consisting of 112 Residential Flats and 20 Commercial establishments.
Acquired and developed 200 acres of agricultural land for plantation at Mangaon, Maharashtra.
Resort and farmhouse project on Old Mumbai Pune highway on 200 acre of Agricultural land.
Currently working on a Mega Township project at New Mahabaleshwar (1000 acres).
Ananta Oorjaa Boutique Production House:
With a vision to create different experience in Story Telling
Deals in managing various rights of Creative content produced by other smaller production houses i.e. Overseas TV Rights, In-flight Entertainment and Cable Rights.

1st production project titled “S” is already shot and under post production.
Currently SAFAL is successfully handling timeshare sales of various RCI resorts.
Timeshare Vertical
:
Summer plaza at Panchgani, Shevaroys at Yercaud,
All these operations are on site/off site.
BUSINESS MODEL
Lead generation team to approach destination tourists/ in house guests
Sales teams to conduct presentations at resort or on site
Customer’s Face-to-Face Meeting with Timeshare consultants for better closing success
Closure
On Site Sales Team
Venue Sales Office
Tele-calling teams
Off Site Venue Model
Closure
DNC Check
Customer
Appointment
Face-to-Face
Meeting
Direct Marketing
Closure.
Collection of cheque and other documents

Closure of deal over the phone or lead generation for DM Team

Customer Calling
DNC Check
DM Team
Promoters:
SAFAL Group of Companies is headed by:
Sandeep Mehta
Falguni Mehta
Vimal Doshi
Chairman and Managing Director of Safal Group of Companies and Co-founder of Safal Group.

Pioneered Venue Marketing & Concept Selling in India.
Experience of more than 23 Years in Sales & Marketing.
Entrepreneurship experience of more than 20 years in Venue and Concept Selling.
Mr. Sandeep Mehta
“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”
Holiday
Kart Pvt Ltd
Venue
Insurance
Timeshare
Marketing
Club Jiva -
Timeshare
Real Estate Development
and marketing
1991
Real Estate Project of Residential cum Commercial launched in Mulund.
200 Acre Project of Farmhouse and resort on Mumbai - Pune Highway.
SAFAL Diversifies
:
Timeshare Sales
Re-Launched.
2013
Timeshare product -
Club Jiva launched.
Also operates at Matheran, Mahabaleshwar, Goa, Lonavala, Baroda, Surat, etc.
Into the family business of Manufacturing of Paints & Chemicals started by his Grand Father in 1941.

3rd Generation businessman looking after Sales & General Administration since 1995, dealing with clients pan India.
Joined SAFAL group in 2007 to explore other avenues in business.
Mr. Vimal Doshi
Entrepreneurial experience of 20 years.
Full transcript