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GENERATION Y: The Philippine Millennials

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Angel de la Costa

on 11 April 2016

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Transcript of GENERATION Y: The Philippine Millennials

The Philippine Millennials
As Portrayed in Gino M. Santos’ Film

That the dawn of the Philippine Alternative Cinema during the early 2000 is a so-called and needed renaissance for the Philippine movie industry.

Alternative Cinema or Independent, are films that are produced and created outside of the mainstream studio systems of commercial films.

Not likely to be compared to that of the mainstream cinema of commercial film’s content, production, and even distribution.

Treats technology as their sixth sense
1. To analyze the portrayal of Philippine Millennials in Gino M. Santos’ independent film, #Y.

2. To identify the social issues confronted by Philippine Millennials as portrayed in Gino M. Santos’ independent film, #Y

3. To analyze how the film represent the connection between independent cinema and contemporary social reality.

Ferdinand de Saussere

Underlying structures of signification

How culture is to be understood as a system of signs which structuralists attempted to construct and that meaning is conveyed through the structures in a given culture

Cinemalaya Philippine Independent Film Festival
Independent Film Festivals celebrated annually as a film festival and a film competition that aims to urge Filipino filmmakers to produce new and artistic cinematic works that express the insight of the Filipinos in social, economic, and even political aspect

Representation of Social Issues in Cinema with Specific Reference to Indian Cinema:
Case Study of Slumdog Millionaire

Gupta & Gupta (2013)

(a) Portrayal created a negative image of Indian society that is found unique and interesting by international audiences

(b) Social reality creates awareness about social problems

(c) Cinema may use symbols and images to communicate messages or values relevant to the society





First moving picture shown in Escolta and the imported Lumiere Cinematograph of Antonio Ramos back in 1897.
Films with American actors were brought by the settlement of the Americans in the country
Film censorship was heightened during the Japanese occupation.
The Post-War rehabilitation of the Philippines the rebirth of the Philippine cinema.
The so-called Golden Age of the Philippine Cinema came about at 1950’s.
The rise of the “fly-by-night” producers, or the people who simply wanted to make money out of film, began the gradual decline of the cinema scene.
Further regression then came at the Dictatorship of former President Marcos.
Hollywood films started to dominate the local cinema scene at the turn of the new century.
Independent cinema has sparked the industry’s filmmakers to have an alternative to mainstream filmmaking.

Succeeded extensively in terms of the more liberated and open-minded than Generation X
More than 60 million in number; three times the size of Generation X; one third is non-Caucasian; three quarters have a working mother; and, in 2010, 37% were unemployed
Gino M. Santos  Millennial Director

Why did he make such film with this concept?


He knows that there is an actuality and that people are wanting more to know and to understand the generation

Demand for Indie Films

For art; not for profit

How films convey meaning through the use of codes and conventions not dissimilar to the way languages are used to construct
meaning in communication.
• Selection Process: Nomination
o Communication Arts Majors
o Fond of Watching Indie Films
o Millennial
o Background on Film Elements
o Has not yet seen the film
• Part 1: Discussion on their general views of Millennials and Indie Films
• Part 2: Film Viewing of #Y
• Part 3: Discussion of how Millennials were portrayed in the film





• Fast-paced life
• Over thinkers – creating problems inside their heads
• Need for validation from other people – wanting to get recognition and aprreciation

What are the social issues confronted by Philippine Millennials as reflected in Gino M. Santos’ independent film, #Y?
• Depression and thinks that suicide is a way to escape their problems.
• Confusions with their religious beliefs
• Consumption of drugs
• Premarital sex
• Cyberbullying
• Disconnect between child and parents

How does the film #Y represent the connection between independent cinema and contemporary social reality?
• Portrayal of independent films also come from the audience themselves
• Independent films make the audience think – portraying society in order for people to realize what societal aspect should be retained and improved, and what needs to be changed and repaired.

Millennials are the most misunderstood generation.
Normally independent, having the “you-only-live-once” attitude and are happy go lucky.

Study of signs and symbols

Signifier is known for being the pointing finger, the word, the sound-image. It is in the interpretation of the signifier that meaning is created.

Signified is the concept, the meaning, the thing indicated by the signifier. It is not the 'real object' but is some referent to which the signifier refers. The thing signified is created in the perceiver and is internal to them.

(the aspect that includes everything that appears in the frame, may it be the set, location, props, costume, lighting and even the actor themselves)

(term for all the manipulations of the film strip by the camera in the shooting phase)

(the linkage of individual shots to produce a sequence)
Sound (the aural aspect of film that helps inactively shaping how the audience can interpret an image)

, from its proponents Karl Marx and Friedrich Egels, they have defined Ideology as, “The ideas of the ruling class are in every epoch the ruling ideas … The class which has the means of material production at its disposal, has control at the same time over the means of mental production."

Ideological film theory
then examines the ways in which films represent and express various ideologies

as, "the theory that believes that the art of cinema is possible precisely because a movie is unlike everyday life... The real world is merely a repository of raw material that needs to be shaped and heightened to be effective as art. Film art doesn't consist of a reproduction of reality, but a translation of observed characteristics into the forms of the medium".

Pays great attention on specific formal techniques a film may use particularly the mise en scene, photographic composition, camera movements, editing choices, sound in relation to the image, etc.

Ideological Formalism
then is the idea that it is not the director's own personal motivations and experiences that drive the film but the socio-economic and human pressures around him
• Careless and tactless
• Tend to escape their problems
• Primary desire is their own happiness.

How does Gino M. Santos’ independent film, #Y, portray Philippine Millennials?

• Narcissistic – vain and self-loving. They like to share via social media whatever is happening with their lives, especially the fun parts.
• They have a lot issues that they hide the world.
• Value friendship and care much about their real friends.

• Try to experience life in a positive manner and appreciate what they have
• Puts on a strong and brave face, not showing their problems to the people around them

Focus Group Discussion

Semiotic Analysis

• Growing dependency on the internet and technology
• Focus on the accomplishments and possessions of other people – developing a kind of insecurity.
• Easily gives in to peer pressure

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