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Strategies for finding solutions to market needs

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by

John Cooper

on 13 August 2013

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Transcript of Strategies for finding solutions to market needs

Awareness of Need Search Alternatives Select Alternatives Order or Purchase Finance Pay Receive Install Store & Move USE Repair & Return Service Final Disposal Outcome Driven Innovation - Methodology JOBS & OUTCOMES Market + Needs } Strategy Solution + + = Business Opportunity Desirable Feasable Viable This is the entire methodology (in brief) As we have only reached the first parcial
we still have some work to do to understand
the full methodology. Vital It is that you understand the fundamentals before we move to the
next stage of the methodology. It is for this reason that we are
going to do a brief project/exam that is worth 10% of the final
grade to ensure that everybody dominates the tools that we have
seen so far... Context... You were given a specific You will need to try and look at your context with fresh eyes
and understand who are the stakeholders and what are the "jobs" that
they are hiring your context to get done. Remember Asking the right questions.... Understanding the essence Ethnographic techniques During one of our classes I briefly introduced you to the fascinating subject
of ethnography (remember...describe, interpret and verify) This is just one of many techniques that you can use to try understand the jobs and outcomes that your stakeholders are trying to get done.

The customer activity chain is another... Awareness of Need Search Alternatives Select Alternatives Order or Purchase Finance Pay Receive Install Store & Move USE Repair & Return Service Final Disposal If you would like to know more techniques, I have uploaded
an amazing resource called the "HCD Toolkit" where you will
find on page 30 onwards some great research methods The deliverable... Identify 1 key job
that one stakeholder
is trying to get done in
your context Identify 10
functional
outcomes Identify 5
personal
outcomes Identify 5
social
outcomes I am interested not only in the result (can you correctly identify stakeholders, jobs and outcomes) but also the process. The deliverable
should include a brief description of the techniques you used to identify the stakeholders, how you selected the "key" stakeholder and then what techniques you used to identify the key job and the corresponding outcomes associated with that job. What you need to do: Remember to structure your statements using these rules... Job done! Bring your deliverable to the class on Monday...
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