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Unit 4 Assignment 4 Electronic and Non-electronic Communication Jason Boyne

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Jason Boyne

on 27 June 2013

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Transcript of Unit 4 Assignment 4 Electronic and Non-electronic Communication Jason Boyne

Non- electronic communication involves the distribution of a message usually in the form of: Reports, Letters, Flow Charts, Invoices and even Verbal Communication amongst employees. This form of communicating is not as popular as it once was, but it provides businesses with other avenues to communicate instead of electronic communication. Furthermore, different types of communication suit contrasting businesses in addition to, the preference of people involved within a business.
What Is Non- Electronic Communication?
Electronic and Non- Electronic Sources of Business Information
Sources of business information can come in a variety of different forms which include: Newspapers, Websites, Books, Posters, Directories, Databases, Government Statistics and so forth. Business information is basically information gathered of relevance to a business and its environment. Businesses use different sources of information as a way of understanding the markets they entering into, their competitors and how the company can grow. Moreover, different sources of business information serve contrasting purposes.
Firstly, electronic communication involves the use of technology to distribute a particular message across. Examples of electronic communication include: the use of Mobile Devices, Video conferencing, Twitter, Facebook and other Social Media Websites, as well as, Electronic Mail. This is an effective way of communicating in a business environment as it is cost effective, whilst also, an easy way to obtain information quickly.
What Is Electronic Communication?
Unit 4 Assignment 4 Electronic and Non- Electronic Communication BT
BT: Audiences and Requirements To Consider
All businesses have different types of audiences they must cater for. Failure to distribute the appropriate business information to the target audience will have a major impact on the operations of the business.

For the British Telecommunications company (BT) there are a number of audience requirements they have take into consideration when communicating including: Age, Gender, Ethnicity, Special Needs, Readability, Legibility, Accessibility, Business Experience and Knowledge amongst others. BT communicate both internally and externally, therefore the type of business information that is distributed between customers/ employees will of course differentiate depending on the situation. For example, BT would need to make both customers and employees aware of any new products are services available. Moreover, BT must meet the audience requirements for all of their members of staff, suppliers, investors, shareholders, clients and customers etc.
BT: Different Audiences and Requirements
Internally a large business like BT will only deliver specific business information to the members of staff it concerns. For example, information on the businesses annual profits will only be delivered to individuals at the top of the companies structure e.g. directors and shareholders. But the information must be provided in a way that suits that specific individual. If one of the directors, for example is visually impaired (partially sighted) handing them reports, leaflets, or PowerPoint's etc in small font will not cater to his/her needs. BT are then held responsible for providing the individual with the information displayed with larger font used and striking colours in order for the content to be made visible. At times verbal communication would be an effective alternative and an appropriate way of communication with the visually impaired individual. Using resources such as audio clips would be of great benefit to the company in such a circumstance.
Thanks For Reading My Presentation!
BT: Communication Skills
A Variety of Relevant Images To Display Examples of Communication
BT: Different Audiences and Requirements
By finding out specifically what the favoured or most effective ways of communicating with each individual: employee, shareholder, stakeholders etc. BT can increase company performance and set themselves apart from the competition. Simply by discussing what type of communication works will with each individual, along with reviewing each individual in action BT can then begin to map out exactly what type of communication is most effective in the work place. Whether that be via electronic mail, face to face conversation and so on.
When communicating in a working environment at BT, the people involved in communication will need to show a range of communication skills. For example, during face to face communication between management staff and employees, employees will need to demonstrate clearly that they are: understanding what is being said, listening, responsive, making eye contact, showing appropriate body language and so forth.
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