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Benefits of Social Media On Businesses

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S Hunt

on 11 July 2013

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Transcript of Benefits of Social Media On Businesses

Social Media Defined
Electronic means of communication used by individuals, groups and businesses to develop social and professional contacts for the purpose of sharing information and interacting with others.

Top Social Media
Sites for Businesses
Why Businesses Use Social Media
Since the invention of the internet and the evolution of social media, society has changed the way in which individuals and businesses interact with one another.

There are over 2.4 billion internet users around the world and the majority of these users use social media. Businesses have realized that marketing their goods and services via social media sites is the way of the future. Social media has now become one of the best ways for businesses to reach their target markets.

Businesses use Twitter to connect with engaged users and quickly share information about their products and services. They also use Twitter to gather real-time market intelligence and feedback, and build relationships with customers
YouTube allows people to discover, watch and share original videos. It provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.


Google+ offers Business Solutions to help day to day operations of businesses. These include advertising solutions such as AdWords and Google Offers, publishing solutions such as AdSense and +1 Button, managing solutions such as Chrome for Business and Google Payments, and business essentials solutions such as Google+ for Business, Google Ads, and Google Analytics.
Created By Sarah Hunt
July 1, 2013

Businesses create their Facebook page, connect with individuals, engage their audience by advertising and sharing information, and then influence their target market by expanding connections.
Twitter was created in 2006 and is a real time social media site, which allows users to send text-based messages called "tweets". These tweets are 140 characters or less.

There are over 288 million Twitter users.

Facebook was founded in 2004 and it's mission is to give people the power to share and make the world more open and connected

Facebook is the most popular social networking site, used by individuals, groups and businesses.

Facebook has 1.11 billion monthly active users.
There are over 500 million Google+ users.
YouTube was founded in 2005 and is a part of Google+.
There are over 100 billion YouTube users.
Ning is the world's largest SaaS platform for creating social communities. Over 2 million communities have already been created.

Ning empowers individuals and businesses to take control of their social media strategy, building upon an already successful social media presence and creating their own online community. Businesses are also using Ning for day to day business activities to help bring employees together through online meetings.
The world's largest professional network.
Over 225 million users.
Launched in 2003.
LinkedIn's mission is to connect the world's professionals to make them more productive and successful. LinkedIn gives you access to people, jobs, news, updates, and insights that help you be great at what you do.

Businesses are taking advantage of LinkedIn by utilizing it's marketing, talent, and sales solutions. With so many LinkedIn users, this is a great tool for companies and individuals to promote their business.
Benefits of Social Media On Businesses
Businesses Use Social Media?
Why Should
Brand recognition
Repeat exposure
Website traffic
Competitive advantage
Follower feedback
Ahead of the curve
It is vital for businesses today to use social media to stay connected with consumers. A positive social media presence can mean the difference between a successful business and one that fails. It has become so important to have a strong social media presence that many companies are hiring Social Media Specialists.
Benefits of a Strong Social Media Presence
Increased "Likes"
Increased "Followers"
Increased "Shares"
Increased Sales
Increased consumer feedback
Increased customer loyalty
Globalization made easier

Not only do social media platforms allow for businesses to connect with customers, but they also allow businesses to find the best employees or find other business people who may be a good fit to partner with.
Not only are businesses befitting from positive social media presences, but consumers are also able to take advantage of social media sites. If an individual is interested in making a purchase, he or she can most likely find reviews of that product or the company who produced it, which have been posted by other users. These user reviews are likely to impact consumer's decisions.
This is another reason why it is important for businesses to keep up to date and monitor social media. If they are seeing a lot of negative reviews, then they need to take corrective action. If they see a lot of positive reviews, then they know they are on the right track.
Bottom line....it will help increase business goals!
Pinterest is a social media platform designed for collecting, sharing and organizing things that inspire. Things such as pictures, quotes or recipes.

Businesses can benefit from Pinterest by adding the Pin It button to their website. This allows individuals browsing a company website to click on the Pin It button if they see something they like. This will allow them to click on the pinned item at be directed right to the original website. It also means that others can pin it, which may lead to more website traffic.

Pinned items can also be shared using other platforms such as Facebook and Twitter.

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