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BCM112 2014 W2: Trajectories of Convergence
Transcript of BCM112 2014 W2: Trajectories of Convergence
the papyrus scroll
high cost of
content production and distribution
associated with production, distribution, and consumption of content
old media platforms
the medium mutates
a.k.a. the book
when is the last time you
bought a cd
the old medium is remediated in a new platform
from analog to
the people formerly known as
I mean the
of content across multiple
, the cooperation between multiple
, and the migratory behaviour of
Henry Jenkins, 'Worship at the altar of convergence,' p.2
new media platforms
new types of writing
new ways of reading
content may be superficially similar but there is a
between the mp3 and the cassette
the printed book
gatekeepers - publishers, editors, authors
logic of the
low cost of
low cost of
how to manage the
the content of a medium in almost all cases, is another distinct medium in itself
for McLuhan a
is any extension of ourselves
for McLuhan a
is the change of scale, pace or pattern of behavior
"The medium is the message"
tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium.
how does the TV
from pattern based on
the scroll permits only
the book format permits
the web permits
for a while there was
1. Create a Twitter account and post your first tweets.
2. Create a Wordpress blog and post your introduction
(150 - 300 words).
3. Posted a link to your blog on Twitter and in your tutorial discussion group on Moodle.
5. Read and review materials for Week 2, prepare for the tutorial discussion.
6. Select the Media Technology or Platform you will be investigating.
Prepare a top three or top five list of possible technologies that interest you.
7. Week 2 blog post.
Tweet and link the URL via Moodle once your have posted the blog.
4. Download the Unit Guide and Tutorial Guide.
Don't forget to add the
hastag to identify your tweet!
Federman, M. (2004) What is the Meaning of the Medium is the Message?
Jenkins, H. (2006). “Worship at the altar of convergence”: A new paradigm for understanding media change. In H. Jenkins, Convergence culture: Where old and new media collide (pp 1-24). New York: New York University Press.
#BCM112 - 2014 - W2
image source: http://farm4.staticflickr.com/3041/3101647834_033b3e245b.jpg
effective blogging practices
expanding the connectivity of your blogs
embed images but give credit (always link to the original source)
experiment with audio, video, prezi etc...
(not including reference)
Lectures by George Ritzer on Prosumption
Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia.
the medium is the message...
Blog Topic for Week 2
Give a brief account of your chosen media technology or platform.
Anticipate issues, concerns and potential developments for its future.
Expand the connectivity of your post with image, links, video, audio etc.
Provide credit for images and fully referenced
no more than 300 words
try tweeting the lecture ....
use Twitter to makes notes on the lecture in 140 characters or less
Tweet the name or a link to the media technology or platform that you are considering....
or give your top three...
Tweet what you consider to be the message of your chosen technology
Tweet what was the last music, TV, book, film, etc that you paid for.
Search for the Hashtag #BCM112 on Twitter now on your devices
- Is there a question that you can answer?
- Tweet a reply using the reply function and the #BCM112
- Post the link to your Blog (on Twitter and Moodle)
Please make sure the settings on Twitter are open to the public