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BCM112 2014 W2: Trajectories of Convergence

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Christopher Moore

on 22 March 2014

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Transcript of BCM112 2014 W2: Trajectories of Convergence

messages
new
the papyrus scroll
the codex
high cost of
high risk
strict quality
high cost
content production and distribution
cost is
minimal
substantial
cost
associated with production, distribution, and consumption of content
dead media
old media platforms
media content
vinyl
the medium mutates
sequential access
the web
hyper-access
cassette tape
the CD
a.k.a. the book
hypertext
co-existence
the mp3
print books
the web
when is the last time you
bought a cd
?
the old medium is remediated in a new platform
digital
industries
audiences
from analog to
flow
of
content
across platforms
technologies
passive
active
consuming
producing
consumers
content
only
sharing
consuming
consumption
+ production
prosumers
content
control
flow of
multiple
the people formerly known as
the audience
Jay Rosen
By
convergence
I mean the
flow
of content across multiple
media platforms
, the cooperation between multiple
media industries
, and the migratory behaviour of
media audiences
.

Henry Jenkins, 'Worship at the altar of convergence,' p.2
writing
media
new media platforms
new types of writing
new ways of reading
media
platforms
media
and
messages
the changes
medium
message
content may be superficially similar but there is a
revolution
between the mp3 and the cassette
cassette =
sequential
access
mp3 =
random
access
migrates
consider
of production
the printed book
consider
of failure
gatekeepers - publishers, editors, authors
filter
of consumption
logic of the
content industry
cost of
entry
low cost of
of production
cost of
entry
zero
low risk
of failure
the web
consider
of consumption
low cost of
filter
no quality
content industry
in trouble
from
to
participants
how to manage the
across
maintaining
the content of a medium in almost all cases, is another distinct medium in itself
Federman
for McLuhan a
medium
is any extension of ourselves
for McLuhan a
message
is the change of scale, pace or pattern of behavior
"The medium is the message"
tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium.
Federman
how does the TV
format behavior
?
to
from pattern based on
?
the scroll permits only
media
the book format permits
the web permits
what happened?
for a while there was
what happened?
what happened?
sometimes however
live
die
mutate
reincarnate
of
entry
cost of
entry
low
preparation
&
participation
1. Create a Twitter account and post your first tweets.

2. Create a Wordpress blog and post your introduction
(150 - 300 words).
3. Posted a link to your blog on Twitter and in your tutorial discussion group on Moodle.
5. Read and review materials for Week 2, prepare for the tutorial discussion.


6. Select the Media Technology or Platform you will be investigating.
Prepare a top three or top five list of possible technologies that interest you.
7. Week 2 blog post.
Tweet and link the URL via Moodle once your have posted the blog.

4. Download the Unit Guide and Tutorial Guide.
Don't forget to add the
#BCM112
hastag to identify your tweet!
https://moodle.uowplatform.edu.au/
Federman, M. (2004) What is the Meaning of the Medium is the Message?

Jenkins, H. (2006). “Worship at the altar of convergence”: A new paradigm for understanding media change. In H. Jenkins, Convergence culture: Where old and new media collide (pp 1-24). New York: New York University Press.
#BCM112 - 2014 - W2
Trajectories of
convergence
apps
devices
digital objects
and artefacts
media platforms
media
technologies
image source: http://farm4.staticflickr.com/3041/3101647834_033b3e245b.jpg
effective blogging practices
expanding the connectivity of your blogs
links
embed images but give credit (always link to the original source)
experiment with audio, video, prezi etc...
300 words
max
(not including reference)
Lectures by George Ritzer on Prosumption
http://thatguywiththeglasses.com/
Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia.
random access
the medium is the message...
Blog Topic for Week 2
Give a brief account of your chosen media technology or platform.

Anticipate issues, concerns and potential developments for its future.

Expand the connectivity of your post with image, links, video, audio etc.

Provide credit for images and fully referenced
no more than 300 words
technology with
try tweeting the lecture ....
use Twitter to makes notes on the lecture in 140 characters or less
TWEET NOW
#BCM112
Tweet the name or a link to the media technology or platform that you are considering....

or give your top three...
TWEET NOW
#BCM112
Tweet what you consider to be the message of your chosen technology
TWEET NOW
#BCM112
Tweet what was the last music, TV, book, film, etc that you paid for.
TWEET NOW
#BCM112
Search for the Hashtag #BCM112 on Twitter now on your devices

- Is there a question that you can answer?

- Tweet a reply using the reply function and the #BCM112

- Post the link to your Blog (on Twitter and Moodle)

Please make sure the settings on Twitter are open to the public

channels
http://www.huffingtonpost.com/jay-rosen/the-people-formerly-known_1_b_24113.html
Full transcript