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Bad Ass Women + Fandom Crossover Prezi

for Cheezburger presentation.
by

Lizz Rizzo

on 6 September 2014

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Transcript of Bad Ass Women + Fandom Crossover Prezi

take precaution before crossing over
The Targeted Audience
How do we appeal to this demographic?
fandoms, unite!
Badass Ladies
welcome!
August 21st, 2014
where does the content come from?
44%
40%
40%
24%
Content Example #1
http://variety.com/2014/film/news/comic-con-revenge-of-the-girl-geeks-1201265908/
http://www.theguardian.com/film/shortcuts/2014/aug/05/women-love-guardians-galaxy-marvel-half-audience
http://comicsbeat.com/facebook-stats-40-of-comics-fans-are-women/
http://kelseyw95.tumblr.com/image/75707780539
Content Example #2
https://advertising.yahoo.com/Blog/MILLENIALS-CONTENT-MARKETING.html - millennials want to be "in the know"
Content Example #3
Fifty Shades of Frozen Trailer
http://corp.wishpond.com/blog/2013/02/01/infographic-how-users-interact-on-pinterest/
http://brandongaille.com/26-astonishing-tumblr-demographics-trends-and-stats/
(Go home, internet. You're drunk.)
http://marketingland.com/report-comscore-says-millennials-spend-48-time-watching-online-videos-average-78920 - video consumption statistics
http://conversations.marketing-partners.com/2012/09/advertising-target-male-vs-female-millennials/ - where thos graph came from
http://www.nytimes.com/2012/07/22/magazine/pinterest-tumblr-and-the-trouble-with-curation.html?pagewanted=all&_r=0 - longing machines
http://advertising.aol.com/blog/beyond-selfie-millennial-women-generation-revolution - Optimism
http://advertising.aol.com/sites/advertising.aol.com/files/insights/research-reports/downloads/MillennialWoman.pdf - 82% of women
http://www.slideshare.net/russjosephs/the-millennials-who-are-they-what-do-they-want-where-are-they-going - more on optimism
http://cheezburger.com/8277569024
596 upvotes
12 comments
197 upvotes
40 comments
http://cheezburger.com/8279786240
608 upvotes, 8 comments
http://cheezburger.com/8284579328
Jezebel
54
38%
62%
Jezebel Users Top Interests
1. Beauty and Fitness
2. Science
3. arts And Entertainment
4. Leisure and Hobbies
5. Business and Industrial
https://www.quantcast.com/jezebel.com/interests
quantcast.com/jezebel.com
Jezebel Top Posts
+
"We're talking about
things with a female
voice that many
people aren't talking
to women about. We intended on
a girl geek voice, but it resonates
with a lot of men."
The Mary Sue
3.8
57%
43%
http://adage.com/article/media/girl-geeks-win-abrams-folds-geekosystem-themarysue/293696/
Mary Sue Top Interests
1. Science
2. Computers And Technology
3. Leisure and hobbies
4. arts and entertainment
5. video games
Mary Sue top Posts
Aggregating Sources
Posts Found Per Day
3
1
6*
*in a half hour
Other Noteworthy Sources
How Do We Attract This Audience?
+
http://techcrunch.com/2014/03/06/who-runs-the-social-media-world-girls/
tumblr Button?
2.5%
https://gigaom.com/2014/04/16/with-more-than-25m-users-we-heart-it-has-found-a-niche-with-teen-and-young-adult-girls/ - weheartit infographics
http://www.alexa.com/siteinfo/weheartit.com - 2.5% traffic
Source: http://websitehostreview.com/tumblr/
http://wearesocialmedia.gr/how-big-is-tumblr-infographic/
THANK YOU For Your Time!
The End!
Questions?
https://www.quantcast.com/themarysue.com/
https://www.quantcast.com/themarysue.com/interests
buzzsumo.com/themarysue.com
buzzsumo.com
http://www.hypable.com/2014/04/01/superwholock-announced/
http://www.independent.co.uk/arts-entertainment/tv/news/doctor-who-sherlock-crossover--i-would-do-it-says-steven-moffat-9660793.html
http://geekparty.com/pokemon-reaches-out-to-the-brony-demographic/
http://www.m2w.biz/fast_facts.php- purchasing power
bit.ly/1svMfcr
https://bitly.com/1svMfcr+
http://www.buzzfeed.com/ellievhall/meet-the-fannibals-tvs-newest-and-most-intense-fandom#m0x8e0
The original source of this article can be found:
Women In Geek Culture
opening weekend
opening weekend
Comic Con Attendees
Women on Geek Universe
FANDOMS
TYPE OF CONTENT
What It Is
funny
attention-grabbing
newsworthy
potential to crossover on other sites
What It Isn't
hypersexualizing women
alienating the male audience
Millennials digest 48% more video content than any other generation!
month of July-August
3 years old
973,000 visitors April 2014
37% increase in 2014
skews female
4 years old
600,000 visitors April 2014
17% decline 2014
skews slightly male
(before the merger)
-Bridget Williams, president of Abrams Media
(month of July-August)
PROS AND CONS OF MERGER
Pros
1.2 million viewers/month
steady growth of about 100,000/month
managed not to alienate male audience
cONS
lost ~300,000 net viewers at time of merger
female audience dissatisfied
post merger
76% of millennials prefer to be "in the know" on specific topics
promotes, watchdogs, extolls, and celebrates women's representation [in geek culture] and works to make geekdom safe and open for women
Potential Revenue
24%
-->
40% ?
Women have 82%
of purchasing power in the US!
"Slowly bankrupting our husbands keeps the economy alive!"
http://media.onsugar.com/static/imgs/WhyYWomen.pdf
Millennial women spend five times as much as our parents did at their age!
FUN FACTS:
Full transcript