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Bad Ass Women + Fandom Crossover Prezi
Transcript of Bad Ass Women + Fandom Crossover Prezi
The Targeted Audience
How do we appeal to this demographic?
August 21st, 2014
where does the content come from?
Content Example #1
Content Example #2
https://advertising.yahoo.com/Blog/MILLENIALS-CONTENT-MARKETING.html - millennials want to be "in the know"
Content Example #3
Fifty Shades of Frozen Trailer
(Go home, internet. You're drunk.)
http://marketingland.com/report-comscore-says-millennials-spend-48-time-watching-online-videos-average-78920 - video consumption statistics
http://conversations.marketing-partners.com/2012/09/advertising-target-male-vs-female-millennials/ - where thos graph came from
http://www.nytimes.com/2012/07/22/magazine/pinterest-tumblr-and-the-trouble-with-curation.html?pagewanted=all&_r=0 - longing machines
http://advertising.aol.com/blog/beyond-selfie-millennial-women-generation-revolution - Optimism
http://advertising.aol.com/sites/advertising.aol.com/files/insights/research-reports/downloads/MillennialWoman.pdf - 82% of women
http://www.slideshare.net/russjosephs/the-millennials-who-are-they-what-do-they-want-where-are-they-going - more on optimism
608 upvotes, 8 comments
Jezebel Users Top Interests
1. Beauty and Fitness
3. arts And Entertainment
4. Leisure and Hobbies
5. Business and Industrial
Jezebel Top Posts
"We're talking about
things with a female
voice that many
people aren't talking
to women about. We intended on
a girl geek voice, but it resonates
with a lot of men."
The Mary Sue
Mary Sue Top Interests
2. Computers And Technology
3. Leisure and hobbies
4. arts and entertainment
5. video games
Mary Sue top Posts
Posts Found Per Day
*in a half hour
Other Noteworthy Sources
How Do We Attract This Audience?
https://gigaom.com/2014/04/16/with-more-than-25m-users-we-heart-it-has-found-a-niche-with-teen-and-young-adult-girls/ - weheartit infographics
http://www.alexa.com/siteinfo/weheartit.com - 2.5% traffic
THANK YOU For Your Time!
http://www.m2w.biz/fast_facts.php- purchasing power
The original source of this article can be found:
Women In Geek Culture
Comic Con Attendees
Women on Geek Universe
TYPE OF CONTENT
What It Is
potential to crossover on other sites
What It Isn't
alienating the male audience
Millennials digest 48% more video content than any other generation!
month of July-August
3 years old
973,000 visitors April 2014
37% increase in 2014
4 years old
600,000 visitors April 2014
17% decline 2014
skews slightly male
(before the merger)
-Bridget Williams, president of Abrams Media
(month of July-August)
PROS AND CONS OF MERGER
1.2 million viewers/month
steady growth of about 100,000/month
managed not to alienate male audience
lost ~300,000 net viewers at time of merger
female audience dissatisfied
76% of millennials prefer to be "in the know" on specific topics
promotes, watchdogs, extolls, and celebrates women's representation [in geek culture] and works to make geekdom safe and open for women
Women have 82%
of purchasing power in the US!
"Slowly bankrupting our husbands keeps the economy alive!"
Millennial women spend five times as much as our parents did at their age!