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Cinderella Ate My Daughter

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Megan Zerfahs

on 19 November 2012

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Transcript of Cinderella Ate My Daughter

By: Julie Herrmann
Makenzi Morris
Megan Zerfahs Girl Toys Real World: Disney Disney Tomboy Toys Media & Marketing What's the difference anyway? Barbie See A Pattern? Disney and Eating Disorders 1937 1950 1959 2009 1989 1991 1992 1995 1998 2012 2010 1996 1997 1953 2010 1970s Lego Add
- Someone can use
with the legos in
tomboy toys Toy
Commercials Disney Princess Franchise - Started in the year 2000 Andy Mooney Joined Disney Consumer Products in 2000 Idea at Disney on Ice show 4 Billion Dollar Franchise Disney Princess Items Princess Reach 2.6 Billion Box-Office Revenue #1 Licensed Girls toy brand in U.S. #1 Toy brand for Dolls & Roll Play: 2-5yrs Top 10 most pop. 5yr Running:
in Christmas Toys World Toy Market 2011 World Toy Market European Marketing Regulations United Kingdom, Greece, Denmark & Belgium Regulated Illegal under 12 Quebec, Sweden and Norway Target Age Groups Lalaloopsy 4yrs+ Bratz Dolls 8yrs - 14yrs Disney Princess ? - Birth assumed 7 year old girls dancing 7 year old boys dancing Summary Who Is To Blame? Negative Effects on Body Image It’s also right in line with a study of published last month in the journal Sex Roles  on self-sexualization among elementary school-aged girls.  According to a report in Live Science, psychologists at Knox College in Galesburg, Illinois used paper dolls to assess self-sexualization in sixty girls ages 6-9 recruited largely from public schools. The girls were shown two dolls: one was dressed in tight, revealing “sexy” clothes and the other in a trendy but covered-up, loose outfit. Both dolls, as you can see below, were skinny and would be considered “pretty” by little girls.
Using a different set of dolls for each question, the researchers then asked each girl to choose the doll that: looked like herself, looked how she wanted to look, was the popular girl in school, was the girl she wanted to play with.

In every category, the girls most often chose the “sexy” doll.
The results were most significant in two categories: 68 percent of the girls said the doll looked how she wanted to look, and 72 percent said she was more popular than the non-sexy doll.
“It’s very possible that girls wanted to look like the sexy doll because they believe sexiness leads to popularity, which comes with many social advantages,” explained lead researcher Christy Starr, who was particularly surprised at how many 6- to 7-year-old girls chose the sexualized doll as their ideal self.
Other studies have found that sexiness boosts popularity among girls but not boys. “Although the desire to be popular is not uniquely female, the pressure to be sexy in order to be popular is.”
Back to Disney. The new princesses reflect the changes in how girls’ see themselves (and what they want mirrored in the toys they choose–not only the new princesses but Monster High, and the upcoming Bratzillaz and Novistars dolls). As the first foray into popular culture, the new royalty–which Disney is the first to call “aspirational”– also both prime girls for  that sexualization and fuel the trend. . . what if the prince needs rescuing? "More than 34,000 people die by suicide each year," making it "the third leading cause of death among 15 to 24 year olds with lesbian, gay, and bisexual youth attempting suicide up to four times more than their heterosexual peers."[9]~wikipedia Let's Make a Change Love yourself Be a mentor The 91.6% Other Disney Shapes.... continues negative body image What should Disney, Barbie, or any other corporation dealing with girls do to help them be comfortable in their own skin? How should parents help this process? Not allow their daughters to play with Barbie or watch anything Disney? So... Any Reactions? The Author Peggy Orenstein 1994 2000 2007 2012 Baby
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