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BUS301: ERPSimulation Game

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by

Kyle Joseph

on 29 November 2012

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Transcript of BUS301: ERPSimulation Game

Terry Foster
Kyle Joseph
Allison Kent
Kris Lawrence
Rick Peake Background Information Founded in 1923 in Mittenwald, DE
Near Munich
Started by 6 wartime survivor mothers
Implemented SAP system early 90's Performance Review Strengths and Weakness Strengths:
Effective Communication

Collectively watched the market

Strategically ordered new material

Implemented and maintained an competitive marketing strategy Looking Back
and
Moving Forward Weakness:
Struggled to find the most effective marketing budget

Insufficient inventory in Quarters 4-6

Prices were higher then competitors

Homogenous marketing and pricing Lessons Learned Become effective communicators

Learn to work as a team instead of one

Analyze and Forecast Real time Data

Maintain a competitive advantage

Effectively implement and maintain a pricing, inventory, and marketing strategy Strategy Assessment High initial marketing just for the first quarter with competitive pricing Quarter One Lower marketing and set prices of our products at least as high as marketing in order to make sure we are at least breaking even. Quarter 2 Company placed 4th overall
Cumulative net income: $7,585,874.35 · Total Sales: $13,255,769.28
· Gross Margin: 57.343%
· Net Margin: 57.227%
· ROE: 32.163%
· RSA: 15.823%
· D/E: 103.265%
· MKTG/S: 0.116% Quarter 4 Change our pricing strategy so that it is more competitive with the market by setting prices closer to breakeven. Set marketing at the absolute minimum Quarter 5 Focus on having a continuous supply of inventory and increase pricing of each item Quarter 6 Increase prices of each item and focus on keeping a level of inventory above 20,000 Quarter 3 Increase marketing a little bit and marginally lower pricing to determine a profitable level for both. Biggest Problems! Maintaining Inventory Levels
Initial Marketing Costs Investing in the Future Strategy:
Low Marketing
Initially Higher margins
Competitive Sales Prices
Match the market Drop marketing completely because of a smoother inventory system
Don't have to regain the same customers
Lower costs creating higher revenues Future Plans Smoother inventory management
Increased market share for products not produced by other companies
No marketing for existing products Goals
Full transcript