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The Stool Business Plan Presentation

Group Members: Aleida I., Brian H., Catherine B., Dustin Y., Sirwan I. & Su Miao Xu
by

Dustin Yeung

on 2 October 2015

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Transcript of The Stool Business Plan Presentation

March 19th , 2014
4 STATEMENTS
ABOUT THE STOOL
MISSION STATEMENT
VISION STATEMENT
VALUES STATEMENT
POSITIONING STATEMENT
PRODUCT
PLAN
MARKETING PLAN
MANAGEMENT PLAN
OPERATING PLAN
FINANCIAL PLAN
The Stool strives to improve the lives of workers by providing an innovative seating solution that makes working at low heights effortless.
The Stool aspires to change the way the world thinks about working.

It provides an interactive experience that reduces lower back & knee fatigue, increases productivity, and is durable, lightweight, colourfully fun.
Core values central to our success include:
Catherine Burrows Sirwan Irandost
Brian Herbert Su Miao Xu
Aleida Ijzerman Dustin Yeung

The Stool is a tool that makes working at low heights effortless. Its ergonomic design relieves lower back and knee stress typically encountered by construction workers, electricians, DIYers, fisherman and gardeners.
SWOT ANALYSIS
Opportunities
Threats
Weaknesses
Strengths
PRODUCTS
COMPETITIVE
ADVANTAGE
ENGINEERING SPECIFICATIONS
Address:
12 Bigwin Road,
Hamilton, ON
Major Intersection:
Stone Church Road E., & Anchor Road
Industrial Space:
2,450 sq.ft.
Purpose:
Stool assembly & Storage

Thank You
CUSTOMERS' NEEDS
Aging worker population
Growing recreational industry

Social:
Economic:
Political:
Technological:
Environmental:
Increasing health costs
Growing construction industry
Improving economy

Increasing manufacturing technology
Growing demand for greener products
Political:
Economic:
Social:
Technological:
Environmental:
Increasing obesity
Increasingly inactive lifestyles
Rising labour costs
Rising oil prices
Increasing Government Regulations
Increasing innovations
Customer Service Plan
Customer needs are:
Unique product
Durability
Ease of use
Lightweight
Cost effective
Customer needs were determined through:
Surveys
Trade shows
Focus groups
1
2
3
4
5
6
7
8
9
10
11
12
Marketing
13
Management
Finance
Control
Manufacturing
15
14
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Priority #1 - Keep existing customers happy
Priority #2 - Attract new customers
MANAGEMENT PLAN
Unique product offering
Cost effective manufacturing
Easy to use
Small company, easier to manage
Relatively inexpensive to produce
Year 1 Staff:
Single product offering allows
higher quality
Marketing
Management
Finance
Manufacturing
New Company lacks visibility
Toxic paint fumes during production
End of life disposal of product
Start-up business means low capital
New company means low budget
for R & D
R & D
R & D
Additional accessories
Dream Team:
Depleting resources
23
24
25
18
27
28
29
30
Anticipated Market Share
Full transcript