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The Stool Business Plan Presentation
Transcript of The Stool Business Plan Presentation
ABOUT THE STOOL
The Stool strives to improve the lives of workers by providing an innovative seating solution that makes working at low heights effortless.
The Stool aspires to change the way the world thinks about working.
It provides an interactive experience that reduces lower back & knee fatigue, increases productivity, and is durable, lightweight, colourfully fun.
Core values central to our success include:
Catherine Burrows Sirwan Irandost
Brian Herbert Su Miao Xu
Aleida Ijzerman Dustin Yeung
The Stool is a tool that makes working at low heights effortless. Its ergonomic design relieves lower back and knee stress typically encountered by construction workers, electricians, DIYers, fisherman and gardeners.
12 Bigwin Road,
Stone Church Road E., & Anchor Road
Stool assembly & Storage
Aging worker population
Growing recreational industry
Increasing health costs
Growing construction industry
Increasing manufacturing technology
Growing demand for greener products
Increasingly inactive lifestyles
Rising labour costs
Rising oil prices
Increasing Government Regulations
Customer Service Plan
Customer needs are:
Ease of use
Customer needs were determined through:
Priority #1 - Keep existing customers happy
Priority #2 - Attract new customers
Unique product offering
Cost effective manufacturing
Easy to use
Small company, easier to manage
Relatively inexpensive to produce
Year 1 Staff:
Single product offering allows
New Company lacks visibility
Toxic paint fumes during production
End of life disposal of product
Start-up business means low capital
New company means low budget
for R & D
R & D
R & D
Anticipated Market Share