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Lindsey Wasson

on 20 April 2010

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Transcript of Recap

"Go Big" Program Recap April 20, 2010 Objectives Drive trial Drive purchase Strategies Create engaging events and compelling consumer promotions prior to launch
Leverage NBA properties post-launch to tap into an engaged audience that aligns perfectly with the DJ Hero demographic DJ Hero Demo Day First retailer to offer a play before you can buy
2500 GameStop stores participated nationwide
Radio support in top 4 markets
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