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BICYCLE TOURISM

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by

Gina Toh

on 6 February 2015

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Transcript of BICYCLE TOURISM

Ta-ka-chia
Who are they?
I Cycle, You Cycle, Everybody Cycle
Bicycle Tourism
Benefits
Our Bicycle Tourists
Many tourists travel with public transport (Singapore Tourist Pass & STP+)
The mode of transport can affect tourists experience
$1 mil
Friday, February 6, 2015
CSIT, BHT3012
THE NEXT NEW THING
Do It Your Own Way! (or our way,whatever)
Cycling ++
BICYCLE TOURISM
Tourists
Travelling around Singapore on a bicycle
Green Tourism
Why We Can Do This
Competitive Advantage
2008, 1st OCBC Cycle: 5,000 participants
2009: 9,000 participants
2010: OCBC bank increase sponsorship
2011: >10,000
:Attracted over 70 nationalities of riders of all ages and abilities
OCBC Cycle Singapore
promotes cycling in Singapore
Sentosa
Nature
Beautiful tropical greenery
Eco-friendly Gogreen Hybrid bicycles
Cycle for Travel
Bicycles now account for about 1% of trips in Singapore
Environmentally
Friendly
No emission of carbon monoxide
No air pollution
Healthy: form of exercise
Tourists can travel without squeezing with locals on public transport
Exploring the city more in-depth
Stop anytime
Going into small places
Special places
Bicycle tourism
Convenient
Cheaper
70%
cycle more than 3 times a week
100%
feel safe to cycle with all the Park Connectors
Types of Bicycle Trails
Reasons for Cycling
Weather
Singapore
: Good weather all
year round
Day: 30°C
Night: 24°C
Monsoon: Nov-Jan
Infrastructure
National Cycling Plan
2013:
230km
2015:
+100km
2020:
+90km
2030:
700km
PCN Pitstops

Eastern Coastal Loop (ECL)
North Eastern Riverine Loop (NERL)

Pick up bicycles at one pitstop & return it at another within each loop
sParks App
Free and easy bicycle tours
sParks: location-based application
Enhances a visitor’s experience at: Parks, Gardens, Park Connector Network (PCN)
by National Parks
Countries that experience 4 seasons:
Winter not appropriate for cycling when cold
Nature Bicycle tours using park connectors
1. Tampines > ECP > Changi. (central & east loop)
2. Choa Chu kang > Dairy Farm Nature Park > Bukit Batok Park (Western loop)

Local Food bicycle tours using alleys and streets
1. Lau Pa Sat > Gardens by the Bay (Satay by the Bay) > Old Airport Road.
Free & Easy
Being Guided
BIKINGSINGAPORE.COM
Best of SG, City Attractions, Evening SG, Taste of SG Food, Pulau Ubin, SG Cruise Land Excursion
LETSGOBIKESINGAPORE.COM
Historical SG, Bike and Bites
Cycling & The Economy
Europe: 650,000 jobs created (bicycle production, tourism, retail, infrastructure, service, etc)
Benefit local businesses: cyclists more likely to visit local shops,restaurants and cafes than users of other transport modes
Singapore: WE CAN DO IT TOO!
Full transcript