Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

Karen Blandon

on 24 March 2014

Comments (0)

Please log in to add your comment.

Report abuse



Values, Beliefs, and Ways of Thinking
Saying no-
"There are a thousand no's for every yes. We simplify. We perfect. We start over. Until everything we touch enhances each life it touches. Only then do we sign our work.”
Perfection: Way of thinking: How can one make anything perfect when making everything?
Every product created is aimed to make the consumer feel delight, surprise and connection to the apple device.
Originally Apple Computer, Inc. was born on April 1, 1976. This company develops computers, software, servers, and a product line that sells smart phones, tablet computers, media players, and personal computers. Known for consumer friendly product and simplicity of the design, Apple Inc. has been a leader in the market since the1990’s. Worldwide revenue in 2012 is totaled at $156 billion.
By:Mila Bogdan, Karen Blandon, Michayla Tompson, and Dominique Reeuwijk

Values, Beliefs, and Ways of Thinking
Environmentally conscious
Three friends got together in Los Altos, California to work together in Steve Jobs’ parents garage. Little did they know this venture would transform the life of computers and they way individuals communicate worldwide.
Values, Beliefs, and Ways of Thinking
Steve Wozniak, self-taught engineer and computer programmer know as “Woz”.
He specialized in designing hardware, board designs, and operating systems. Developed the first computer to display character on a TV screen produced by a home computer. April 1, 1976 Apple Computer company was formed, Apple I sold for $666.66.

Wozniak left Apple in 1987, stating that the company was “the bane of his existence” he went on to teach programming to kids and adults.

Designed Apple I and Apple II

Ronald Wayne, Jobs and Wayne had both worked together at the gaming company, Atari. Wayne was responsible for managerial and administrative tasks of the company such as designing and drawing the first Apple Company, Inc. logo, the partnership agreement and Apple I manual. Two weeks after the birth of this company Wayne withdrew his partnership receiving his share of $2,300 and additional $1,500 for agreeing to relinquish all rights when the company morphed into a corporation.
Steve Wozniak
Steve Jobs
Ronald Wayne
Steve Jobs, always a prankster who developed interest in electronics from an early age.
Had always used his business and entrepreneurial skills to further the company. Jobs dropped out of Reed College after 6 months, but dropped in on classed such as calligraphy for the next 18 months.
Co-founder, chairman, and CEO of Apple Inc. Steve Jobs revolutionized the market of personal computers. Worked at an arcade game company prior to that at Hewlett-Packard. Jobs has been known as “difficult but valuable”.
-Apple prides itself in being environmental conscious. For over twenty years , Apple has strove to reduce the environmental impact of product production. They do so by measuring the carbon footprint every year and devising plans to reduce it.
-Apple runs every data center with 100% renewable energy.
Symbols- Apple’s Logo
• 1976 -The Newton Crest
• Designed by Ronald Wayne
• “Newton... A mind forever voyaging through the seas of thought... Alone”
• Only lasted one year before Jobs had it redesigned

• 1976 to 1998 -The Rainbow Logo
• Kept “apple” idea
• Modern
• One of the most iconic corporate logos in history
• Speculation and mystery
• Choice of the apple design
• Colors of the apple
• Phased out when Steve Jobs came back to Apple in 1998
• 1998 to Present - The Monochrome Logo
• Attempt to change things up started when colored computers were being made
• Created to match bigger size and prominent placement
• Continues to this day

• Products of Apple serve as symbols
• iMac
• Mac OS X
• iPod
• iPad
• iTunes
• iPhone

• 1980 Mission Statement
- “To make a contribution to the world by making tools for the mind that advance humankind.”
• 2008 Mission Statement
- “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers,
OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
Apple Expressed Through Language
• Vision Statement (incl. at end of every press release)
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
- Customer oriented
- Reveals Apple’s core purpose
- Critics say this should be official mission statement

Apple Expressed Through Language
Apple Expressed Through Language
• Current Mission Statement
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
- highly criticized
- Product oriented
- list of products rather than what a mission statement is expected to be
- does not mention customers, concern for survival, philosophy, self- concept and concern for public image or employees
• Actions speak louder than words mentality
- show and not tell
- mystery culture
- mission statement does not relfect their customer and community involvement
- Day One Quote
There's work and there's your life's work.
The kind of work that has your fingerprints all over it.
The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe. They come here to swim in the deep end.
They want their work to add up to something.
Something big. Something that couldn't happen anywhere else.
Welcome to Apple.
- Value: Having a significant impact on the world and instilling this idea into their employees

-Policy: Apple is a huge corporation but operates like many startups under one larger company
-Value: Providing employees with the opportunity to be flexible with their work and creativity while maintaining their job security

Policy and Value

Policies Regarding Employees
Part- time employees receive benefits
The physical well-being of all employees even if only part-time
-Above average salaries (with the exception of those employed by the retail stores)
Making sure that their employees are financially stable and able to take care of themselves and families
-Stipend for employees’ transportation and/or shuttle services
Decreasing the worries of employees in general, with transportation being one of them

Cultural Assumptions with Apple

1. “We are not in the business for the business alone but for some higher purpose - to change society and the world, create something lasting, solve important problems, have fun.”
2. “Task accomplishment is more important than the process used or the relationships formed”
“The individual has the right and obligation to be a whole person”

Creative Thinking and Innovation
Innovation and Creative Thinking
- “We believe in deep collaboration and cross-pollination of our groups, which allow
us to innovate in a way that others cannot”-Tim Cook
Collaboration is a core value in the Apple corporate culture. In order to reach the highest creative capacity Apple practices cross pollination among different groups in their company.
Full transcript