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Visual Culture Principles
Transcript of Visual Culture Principles
for Art Education, Jan 2010 Elements of Art Line
Space Principles of Design Balance
Proportion Gude's Postmodern Principles Appropriation
Interaction of text and image
Representin' Duncum's Visual Culture Principles Power Ideology Representation Seduction Gaze Intertextuality Multimodality Who exercises power through imagery? How, when, and why is it excercised? All images involve an assertion of ideas, values, and beliefs that serve the interests of those for whom they are made Audiences exercise the power of interpreting Viewers are not passive receptacles, but active discriminators ideals, beliefs and values Who are we? What is good versus bad? How should we act and avoid acting? how ideology is presented in visual form What and how do images represent? What do images fail to represent? What devices are used to influence our understanding of what is represented? Angles
Lack of representation What sensory qualities are exhibited? What emotions are evoked? How does the image confirm or dispute our own ideologies? confirmation or justification of views pleasurable sensations or beautiful sublime or grotesque how we look at images and the circumstances under which we look How much time do we have for viewing? Who is doing the looking? gender
nationality What other things demand our attention? "We are invited by images to see in a particular way, but we also come to them with already existing relationships to what we see" how images relate to other cultural texts and images hypertext
word and image associations
visual webbing there are no purely visual images words
gallery labels How can an image influence other cultural texts? How can we make connections between images without the constraints of a single historical or social context? Power
Multimodality "Power is the key principle because most of the other principles intersect with issues of power"