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London Business School
Transcript of London Business School
Identify the decision participants and their roles for London Business School's new MSc programme ?
Identify the similarities between the generic consumer decision making model and the 3 filtering stages if the online campaign discuss in the case. Discuss how the 2 could be working in parallel?
Discuss the possible implications of launching a new MSc programme for inexperienced graduates with regards to London Business School's traditional highly experienced, older-aged target groups ?
Identify the reason why a campaign based solely on the internet was successful in achieving the set objectives?