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SPRING 2016 MAGIC MarketWeek TRENDS

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by

Hoai Nguyen

on 5 March 2015

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Transcript of SPRING 2016 MAGIC MarketWeek TRENDS

Decoration Trends
"Ophelia"
Jacquard, Reptile, Tweed,
Palm Repeats, Amazonian, Cellular veins
Floral embroidery, Feathers, Plunge necklines
vs.

"Newtopia"
Netting, Looser knits
Tattoo art, Photo-realism, Earthy terrain
Patches, Applique
ALIVE - Tropical Greens
"Commune"
Teal + Vintage Indigo
Tapestry, Collage, Buttery Leather
Tile, Japanese pattern, Medallion
Fringe, Top-stitching
vs.

"Global Co-Op"
Japanese inspiration
Mis-match layering
Dyed-denim, dip-dye, Postcard
Stitching details, Applique
GLOBAL COMMUNE-
Hand-me-down Traditions
"Active Duty"
Utilitarian, Military influence
Elastic material
Clean, lot of buttons and pockets
vs.

"Gym Sophisticate"
Vintage Elements, Old-school
Tech, Nylon, Jersey
Monochromatic patterns, Geometric, Labels on outside, Varsity stripe
SEAMLESS INNOVATION -Urban Minimalist
"Candy Raver"
EDM Electric
Shiny, Metallic, Futuristic
Holographic, Iridescent, Distressed jersey
Zippers, Round-shape
vs.

"Open-Mind Active"
Exploring the Obscene
Tech, Activated Fiber, Fleece-burned
Triangular motifs, Puzzles
GEN-U -
Bold Spirit, Digital Influence
WWD Fashion Show
Seminar: Promotions Game
One Year: 4 seasons + Holiday. Regular customers are bored after 3-months.
SALES
Turn into Events. More than just signage.
Create large window displays. Be giant and bold.
The color red ~ "a Sale"
Street Marketing.
ex: large Sale shopping bags. give them out to
EVERYONE who enters your store, even if they do not buy
ADVERTISING
Retention Ads work best.
Clever + Make you think = you remember

LOYALTY PROGRAM
People love free money.
Create a Sale Coupon in real cash value, but only every time they spend $1,000. They will still be excited for the cash.
SOCIAL MEDIA
Selling Something ~ 10%
Detail Information
Whimsical/Catchy/Funny ~ SHARED THE MOST
Something Personal ~ most uncomfortable #ThrowbackThursday

Campaigns to get "Likes" on a Page.
. . . . receive a $5 gift card to use by ___ date
Engage them in more "fun" .
. . . . chance to win GREAT prize if you "share"
Give it Away.
. . . . If they "Follow", win a high-end upgraded gift
Be the credible Expert.
. . "Get Out of the store"
. . be part of the community; gain trust
. . exchange company prize credit for list of Attendees

E-Communication ~ Subject Line influences "Opens"
ex: one e-mail was sent to a list, but the event date was incorrect. A follow-up e-mail with "Oops" in subject line received 50% more click-through (people were curious)
Sound-Activated LED Merchandise
www.CYBwear.com
Custom Loud Pattern Suits
www.OppoSuits.com
Custom Product with Music Speakers
www.Scratch-Tracks.com
Stocked Animal Onesies
www.kigurumi-shop.com
Pattern Sleep Slippers for Gifts
www.DRApparel.com
Customize Fun Socks
www.Yo-Sox.com
Chicago-based Company
www.GreenolaStyle.com
High-end Aviator Style Jackets
www.AlphaIndustries.com
Flip-Flop Manufacturing Company
www.Salacs.com
Baby Bibs with 3D Objects Inside
www.MiniManiacs.com
Made in California Company
www.CoronadoLeather.com
Custom Jewelry and Foil Tattoos
www.The-Pi-Collection.com
Custom Patches
www.TheStudio.com
Eco Shoes, the Next Crocs?
www.PonicandCo.com
www.ParaJumpers.it
High-end Mens' Jackets
Ladies' Apparel made in CA
www.VeronaFashions.com
Yarn-Knit Lingerie
www.KnittyKitty.com
Questions? Need more Example Vendor Info?

Contact . . . .
Hoai T. Nguyen
Sr. Merchandiser, Food & Beverage Division
Staples Promotional Products

Tel: (314) 683-2990
Fax: (314) 692-1036
Hoai.Nguyen@staples.com
8610 Page Avenue- Suite A, St. Louis, MO 63114
Full transcript