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SPRING 2016 MAGIC MarketWeek TRENDS
Transcript of SPRING 2016 MAGIC MarketWeek TRENDS
Jacquard, Reptile, Tweed,
Palm Repeats, Amazonian, Cellular veins
Floral embroidery, Feathers, Plunge necklines
Netting, Looser knits
Tattoo art, Photo-realism, Earthy terrain
ALIVE - Tropical Greens
Teal + Vintage Indigo
Tapestry, Collage, Buttery Leather
Tile, Japanese pattern, Medallion
Dyed-denim, dip-dye, Postcard
Stitching details, Applique
Utilitarian, Military influence
Clean, lot of buttons and pockets
Vintage Elements, Old-school
Tech, Nylon, Jersey
Monochromatic patterns, Geometric, Labels on outside, Varsity stripe
SEAMLESS INNOVATION -Urban Minimalist
Shiny, Metallic, Futuristic
Holographic, Iridescent, Distressed jersey
Exploring the Obscene
Tech, Activated Fiber, Fleece-burned
Triangular motifs, Puzzles
Bold Spirit, Digital Influence
WWD Fashion Show
Seminar: Promotions Game
One Year: 4 seasons + Holiday. Regular customers are bored after 3-months.
Turn into Events. More than just signage.
Create large window displays. Be giant and bold.
The color red ~ "a Sale"
ex: large Sale shopping bags. give them out to
EVERYONE who enters your store, even if they do not buy
Retention Ads work best.
Clever + Make you think = you remember
People love free money.
Create a Sale Coupon in real cash value, but only every time they spend $1,000. They will still be excited for the cash.
Selling Something ~ 10%
Whimsical/Catchy/Funny ~ SHARED THE MOST
Something Personal ~ most uncomfortable #ThrowbackThursday
Campaigns to get "Likes" on a Page.
. . . . receive a $5 gift card to use by ___ date
Engage them in more "fun" .
. . . . chance to win GREAT prize if you "share"
Give it Away.
. . . . If they "Follow", win a high-end upgraded gift
Be the credible Expert.
. . "Get Out of the store"
. . be part of the community; gain trust
. . exchange company prize credit for list of Attendees
E-Communication ~ Subject Line influences "Opens"
ex: one e-mail was sent to a list, but the event date was incorrect. A follow-up e-mail with "Oops" in subject line received 50% more click-through (people were curious)
Sound-Activated LED Merchandise
Custom Loud Pattern Suits
Custom Product with Music Speakers
Stocked Animal Onesies
Pattern Sleep Slippers for Gifts
Customize Fun Socks
High-end Aviator Style Jackets
Flip-Flop Manufacturing Company
Baby Bibs with 3D Objects Inside
Made in California Company
Custom Jewelry and Foil Tattoos
Eco Shoes, the Next Crocs?
High-end Mens' Jackets
Ladies' Apparel made in CA
Questions? Need more Example Vendor Info?
Contact . . . .
Hoai T. Nguyen
Sr. Merchandiser, Food & Beverage Division
Staples Promotional Products
Tel: (314) 683-2990
Fax: (314) 692-1036
8610 Page Avenue- Suite A, St. Louis, MO 63114