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International Marketing in Places We've Lived: Third Culture Kids

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Yasmeen Saleh

on 12 December 2012

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Transcript of International Marketing in Places We've Lived: Third Culture Kids

GDP per capita: $2,800 US
Corruption Perception Index: 2.5
Percentage of Women in Parliament: 21.2%
Unemployment Rate: 5.600%
Literacy Rate: 49.9%
Death Penalty: Legal Political System: Federal Republic
Independence Day: 14 August 1947 (from British India) Religions: Muslim 95% (Sunni 75%, Shia 20%), other (includes Christian and Hindu) 5%
Languages: Punjabi 48%, Sindhi 12%, Siraiki (a Punjabi variant) 10%, Pashtu 8%, Urdu (official) 8%, Balochi 3%, Hindko 2%, Brahui 1%, English (official; lingua franca of Pakistani elite and most government ministries), Burushaski and other 8% Exports: textiles (garments, bed linen, cotton cloth, yarn), rice, leather goods, sports goods, chemicals, manufactures, carpets and rugs Leader: President Asif Ali Zardari
Population: 190,291,129
Life Expectancy: 66.350 YEARS
Capital City: Islamabad
Largest City: Karachi (population: 11,624,200) External Debt: $61,830,000,000 US
Exchange Rate: Pakistani rupees (PKR) per US dollar - 70.64 (2008 est.), 60.6295 (2007), 60.35 (2006), 59.515 (2005), 58.258 (2004)
Military Budget as percentage of GDP: 3.000% Area: 796,095 km sq
Coastline: 1,046 km
Climate: Mostly hot, dry desert; temperate in northwest; arctic in north Leader: Emir Sheikh Sabah al-Ahmed al-Jaber al-Sabah
Population: 2,646,314
Life Expectancy: 77.280 years
Capital City: Kuwait
Largest City: As Salimiyah (population: 147,649) Human Development Index: 0.912
GDP per capita: $42,200 US
Corruption Perception Index: 4.3 Percentage of Women in Parliament: 3.1%
Literacy Rate: 93.3%
Unemployment Rate: 2.200%
Death Penalty: Legal Religions: Muslim 85% (Sunni 70%, Shia 30%), other (includes Christian, Hindu, Parsi) 15%
Languages: Arabic (official), English widely spoken
Exports: oil and refined products, fertilizers External Debt: $41,730,000,000 US
Exchange Rate: Kuwaiti dinars (KD) per US dollar - 0.2679 (2008 est.), 0.2844 (2007), 0.29 (2006), 0.292 (2005), 0.2947 (2004)
Military Budget as percentage of GDP: 5.300% Area: 17,818 km sq
Coastline: 499 km
Climate: dry desert; intensely hot summers; short, cool winters U.A.E. Tanzania U.A.E. Singapore United States of America France U.S.A SINGAPORE FRANCE BY YASMEEN BADER ABBAS ALI AL-SALEH AND ZAIN HAIDER KHAN TANZANIA Leader: President Barack Obama
Population: 313,847,465
Life Expectancy: 78,490 years
Capital City: Washington, DC
Laregest City: New York City (population: 8,008,280) Human Development Index: 0.95
GDP per capita: $49,000 US
Literacy Rate: 99%
Corruption Perception Index: 7.3
Percentage of Women in Parliament: 16.6% Unemployment Rate: 9.000%
Death Penalty: Legal Political System:
Constitution-based federal republic; strong democratic tradition

Independence: 4 July 1776 (from Great Britain) Religion: Protestant 51.3%, Roman Catholic 23.9%, Mormon 1.7%, other Christian 1.6%, Jewish 1.7%, Buddhist 0.7%, Muslim 0.6%, other or unspecified 2.5%, unaffiliated 12.1%, none 4% (2007 est.)
Daoist (Taoist), Buddhist, Christian 3%-4%, Muslim 1%-2%.
Language: English 82.1%, Spanish 10.7%, other Indo-European 3.8%, Asian and Pacific island 2.7%, other 0.7% (2000 census)
note: Hawaiian is an official language in the state of Hawaii Exports: Agricultural products (soybeans, fruit, corn) 9.2%, industrial supplies (organic chemicals) 26.8%, capital goods (transistors, aircraft, motor vehicle parts, computers, telecommunications equipment) 49.0%, consumer goods (automobiles, medicines) 15.0% (2003) External Debt: $14,710,000,000,000 $
Exchange rate: N/A
Military Budget as percentage of GDP Area: 9,826,675 km sq
Coastline: 19,924 km
Climate: mostly temperate, but tropical in Hawaii and Florida, arctic in Alaska, semiarid in the great plains west of the Mississippi River, and arid in the Great Basin of the southwest; low winter temperatures in the northwest are ameliorated occasionally in January and February by warm chinook winds from the eastern slopes of the Rocky Mountains
extremely diverse; tropical in south Leader: President: Tony Tan Prime minister: Lee Hsien Loong
Population: 5,353,494
Life Expectancy: 83.750 years
Capital City: Singapore
Largst City: Singapore (population: 3,547,810) Human Development IndexL 0.918
GDP per capita: $60,500 US
Literacy Rate: 92.5%
Corruption Perception Index: 9.2
Percentage of Women in Parliament: 24,5% Unemployment Rate: 2.000%
Death Penalty: Legal
Political System: parliamentary republic
Independence Day: 9 August 1965 (from Malaysian Federation) Religions: Buddhist 42.5%, Muslim 14.9%, Taoist 8.5%, Hindu 4%, Catholic 4.8%, other Christian 9.8%, other 0.7%, none 14.8% (2000 census)
Languages: Mandarin 35%, English 23%, Malay 14.1%, Hokkien 11.4%, Cantonese 5.7%, Teochew 4.9%, Tamil 3.2%, other Chinese dialects 1.8%, other 0.9% (2000 census) Exports: machinery and equipment (including electronics), consumer goods, pharmaceuticals and other chemicals, mineral fuels
External Debt: $23,580,000,000 US
Exchange Rate: Singapore dollars (SGD) per US dollar - 1.415 (2008 est.), 1.507 (2007), 1.5889 (2006), 1.6644 (2005), 1.6902 (2004)
Military Budget as percentage of GDP: 4.900% Area: 697 km sq
Coastline: 193 km
Climate: Tropical; hot, humid, rainy; two distinct monsoon seasons - Northeastern monsoon (December to March) and Southwestern monsoon (June to September); inter-monsoon - frequent afternoon and early evening thunderstorms Leader: President Jakaya Kikwete
Life Expectancy: 53.140 years
Capital City: Dodoma
Largest City: Dar es Salaam (population: 2,698,650) Human Development Index: 0.503
GDP per capita: N/A
Literacy Rate: 69.4%
Corruption Perception Index: 3 Percentage of Women in Parliament: 30.4%
Unemployment Rate: N/A
Death Penalty: Abolished in practice
Political System: republic
Independence date: N/A Religions: Mainland - Christian 30%, Muslim 35%, indigenous beliefs 35%; Zanzibar - more than 99% Muslim
Languages: Kiswahili or Swahili (official), Kiunguja (name for Swahili in Zanzibar), English (official, primary language of commerce, administration, and higher education), Arabic (widely spoken in Zanzibar), many local languages
note: Kiswahili (Swahili) is the mother tongue of the Bantu people living in Zanzibar and nearby coastal Tanzania; although Kiswahili is Bantu in structure and origin, its vocabulary draws on a variety of sources including Arabic and English; it has become the lingua franca of central and eastern Africa; the first language of most people is one of the local languages
Exports: N/A External Debt: N/A
Exchange Rate: N/A
Military Budget as percentage of GDP: N/A
Area: 947,300 km sq
Coastline: 1,424 km
Climate: varies from tropical along coast to temperate in highlands Leader: President, ruler of Abu Dhabi: Sheikh Khalifa bin Zayed
Population: 5,314,317
Life Expectancy: 76.710 years
Capital City: Abu Dhabi
Largest City: Dubai (population: 1,137,350) Human Development Index: 0.903
GDP per capita: $48,800 US
Literacy Rate: 77.9%
Corruption Perception Index: 5.9 Percentage of Women in Parliament: 22.5%
Unemployment Rate: 2.400%
Death Penalty: Legal Political System: federation with specified powers delegated to the UAE federal government and other powers reserved to member emirates
Independence Day: 2 December 1971 (from UK) Religions: Muslim 96% (Shia 16%), other (includes Christian, Hindu) 4%
Languages: Arabic (official), Persian, English, Hindi, Urdu
Exports: crude oil 45%, natural gas, reexports, dried fish, dates External Debt: $158,700,000,000 US
Exchange Rate: Emirati dirhams (AED) per US dollar - 3.673 (2008 est.), 3.673 (2007), 3.673 (2006), 3.6725 (2005), 3.6725 (2004)
note: officially pegged to the US dollar since February 2002
Military Budget as percentage of GDP: 3.100% Area: 83,600 km sq
Coastline: 1,318km
Climate: Desert; cooler in eastern mountains Leader: President Francois Hollande (Prime minister: Jean-Marc Ayrault)
Population: 65,630,692
Life Expectancy: 81.460 years
Capital City: Paris
Largest City: Paris (population: 2,138,550) Human Development Index: 0.955
GDP per capita: $35,600 US
Literacy Rate: 99%
Corruption Perception Index: 6.9 Percentage of Women in Parliament: 19.6%
Unemployment Rate: 9.300%
Death Penalty: Abolished
Political System: Republican
486 (Frankish tribes unified); 843 (Western Francia established from the division of the Carolingian Empire) Religions: Roman Catholic 83%-88%, Protestant 2%, Jewish 1%, Muslim 5%-10%, unaffiliated 4%
overseas departments: Roman Catholic, Protestant, Hindu, Muslim, Buddhist, pagan
Languages: French 100%, rapidly declining regional dialects and languages (Provencal, Breton, Alsatian, Corsican, Catalan, Basque, Flemish)
overseas departments: French, Creole patois
Standard Chinese or Mandarin (Putonghua, based on the Beijing dialect), Yue (Cantonese), Wu (Shanghainese), Minbei (Fuzhou), Exports: Machinery and transportation equipment, aircraft, plastics, chemicals, pharmaceutical products, iron and steel, beverages
External Debt: $5,633,000,000,000 US
euros (EUR) per US dollar - 0.6799 (2008 est.), 0.7345 (2007), 0.7964 (2006), 0.8041 (2005), 0.8054 (2004)
Military Budget as percentage of GDP: 2.600% Area: 643,801 km sq
Coastline: 0km
Climate: Generally cool winters and mild summers, but mild winters and hot summers along the Mediterranean; occasional strong, cold, dry, north-to-northwesterly wind known as mistral United States is the largest importer of goods and second largest exporter
Top trading partners: Canada, China, Mexico, Japan and Germany
2010: Oil was the largest import commodity, while transportation equipment want the country's largest export
Third largest producer and importer of oil in the world World's number one producer of electrical and nuclear energy, as well as liquid natural gas, sulfur, phosphates, and salt.
Agriculture accounts for under 1% of GDP
World's top producer of corn and soybeans
Two more recognized brands in the world: Coca-Cola and McDonalds International tourists have climbed to over 56 million people who spent $122.7 billion dollars, setting an all time record McDonalds: World's #1 fast food chain Corn: World's top producer Coca-Cola: world's more recognizable brand Apple: Multinational global brand Times Square, NY: top tourist destination World's sixth-largest exporter and fourth-largest importer of manufactured goods
Companies invested US$220 billion outside of France
Second more important outward director investor in the OECD
Ranked 4th in the Fortune Global 500 (39 companies) behind the USA, Japan and China Leading agricultural producer and exporter in Europe due to large tracts of fertile land, the application of modern technology, and EU subsidies
World's third biggest exporter of agricultural products (20% of the EU's agricultural production Primary French exports: wheat, poultry, dairy, beef, port and internationally recognized processed foods
Rose wines are primarly consumed, but champage and Bordeaux wines are major exports worldwide With 79.5 million foreign tourists in 2011, France is ranked as the first tourist destination in the World Carrefour: leading multinational retaile (over 9,000 stores worldwide) Lacoste: globally known apparel company Rose Wine: primary consumption and export Citroen: automobile manufacturer Most well-known champagne product worldwide Rapidly developing country, one of the "next eleven" that have the high potential to become one of the world's largest economies in the 21st century
One of the largest producers of natural commodities
Labor market 10th largest in the world Around 600,000 Pakistanis went abroad to work in 2009, with an income of close to US$8 billion annually (largest foreign exchange apart from exports)
Wheat: Pakistan produced 21,591,400 metric tons of wheat in 2005, more than all of Africa and nearly as much as all of South America Other important industries include clothing and textiles (accounting for nearly 60% of exports), food processing, chemicals manufacture, iron and steel.
Between 2002-2007 there was foreign investment in Pakistan's banking and energy sectors
Potential for more tourism in Pakistan Faisal Masjid: largest enclosed mosque in the world Pakistani workers abroad K-2 Mountain: Second largest mountain in the world Wheat: major producer Pakistani textile workers Location made it an important trading hub and by the beginning of the 20th century it was an important port
Emerged as a cosmopolitan metropolis that has grown to become a global city and busiess/cultural hub of the Middle East Economy built on the oil industry
Emarate's model of business drives its economy
Main revenues are now from tourism, real estate, and financial services
Recently attracted world attention through many innovative large construction projects and sports events Symbolic for its skyscrapers and high-rise buildings, man-made islands, hotels and shopping malls
Seventh most visited city of the world (2010) with 7.6 million visitors a year
"Shopping capital of the Middle East" with more than 70 malls, including the world's largest, the Dubai Mall Population: 17% UAE nationals with the rest comprising expatriates
Largest group is Asian (85%), chiefly Indian (51%), and Pakistan (16%)
Western occupation: over 1000,000 British expatriates in Dubai Burj Al-Aran: Dubai's "7-star" hotel Palm Island: one of the mostambitious real-estate developments on earth Burj Khalifa: tallest building in the world Economy based on agriculture, which accounts for more than half of the GDP
Approximately 75% exports and employs approximately 75% of the workforce Many natural resources such as minerals, natural gas and tourism
Vast amounts of minerals including gold, diamonds, coal, iron, uranium, nickel, chrime, tin, platinum, coltan, niobium and more
Third largest producers of gold in Africa after South Africa and Ghana
Tanzanite: type of precious gemstone that is found only in Tanzania Tourism: more than 44% of land is covered with game reseves and national parks
16 national parks, 29 game reserves, 40 controlled conversation areas and marine parks
2012: ranked 7th in 45 top destinations to visit in 2012
Tourist industry supports 27,000 jobs and generates 25% of Tanzania's foreign exchange Nearly 1 million tourists visit yearly, with numbers growing every year with an estimated generation of US$1.7 billion in revenue Gold: third largest producer in Africa Tourism: view of Mt. Kilimanjaro from the Serengeti National Park Tanzanite: country's precious gemstone Zanzibar beaches: unspoiled beautiful beaches Zain representing Pakistan at the top of Mt. Kilimanjaro 14th largest exporter and 15th largest importer in the world
More than 7,000 multinational corporations from the United States, Japan and Europe
Roughly 44% of the workforce is made up of non-Singaporeans Significant in electronics, petroleum refining, chemicals, mechanical engineering and biomedical science sectors
Tourisms forms a large part of the economy, with 10.2 million visiting in 2011
2005: government legalised gambling to allow for more tourism (allowed two casino resorts)
Promotes itself as a medical tourism hub: about 200,000 foreigners seek medical care
2013: aim to serve one million foreign patients and generate USD$3 billion in revenue
Hosted over 80,000 international students (2011) World's fourth leading financial centre
World's second biggest casino gambling market
One of the world's top three oil refining centres
World's largest oil-rig producer, and a major ship-repairer
Singapore port one of the five busiest ports in the world Has the world's highest percentage of millionaires, with one out of every six households having at least US$1 million in disposable wealth
Diplomatic relations with over 175 sovereign states Strong supporter of the ASEAN Free Trade Area and the ASEAN Investment Area
Singapore's economic growth linked with the economic progress of the region as a whole
United States was Singapore's third largest partner (2010) behind the European Union and China Singaporean skyline Sentosa: popular island resort The Singapore Port: one of the five busiest in the world Crude oil reserves of 104 billion barrels, estimated to be 10% of the world's reserves
Tax free country
Kuwait's oil industry accounts for 80% of government revenue
Petroleum and petrochemicals accounts for nearly half of GDP and 95% export revenues Increase in oil prices since 2003 has resulted in a surge in Kuwait's economy
Other major industries: shipping, construction, cement, water desalination, construction materials and financial services
Due to climate, about 75% of potable water must be distilled or imported
Planned US$77 billion "Madinat Al-Hareer" (Silk City) is the largest real estate development project in the Middle East
Hopes to transform Kuwait into a regional trading and tourism hub Most important trading partners are Japan, United States, India, South Korea, Singapore, China, European Union and Saudi Arabia
Largest cusotmer of oil is Japan followed by India, Singapore and South Korea
About 57% of the population in Kuwait is Arab with 39% South and East Asian Kuwaiti crude oil reserve Madinat Al-Hareer (Silk City) Kuwait City Kuwait Golden Jubilee: $15-million fireworks display which earned the state a place in the Guinness Book of World Records Yasmeen with the Kuwaiti Towers in her hands The Salmiya Project: mall which will contain 8 cinemas, a snow city, ice skating rink, thrilling rides, family entertainment and “things that will be the first in the world”
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