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INTRODUCTIONS

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by

Madhuluck Kumar

on 1 February 2017

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Transcript of INTRODUCTIONS

SELLING CFL AT WALMART
GOVT. INTERVENTION
Energy Star Program in the US
Federal tax credit of 30%
Awareness to reduce greenhouse gases.

NEED RECOGNITION
Conclusion
WALMART 80-90 % shelf space dedicated to CFL
Efforts to make green convervation more visible

INTRODUCTIONS
Andy Baron (SVP-WALMART ) - lighting business
CFL introduced in 1980
CFL sales boomed post rise in fuel prices in 1990s
75% less consumption

Soaring bills post fuel price rise
Durability issue with the incandescent bulbs

Consumers Problem
Urgency Created
30$ annual cost saving.
450 poundAs less green house secrection
ALTERNATIVE ANAYSIS
PURCAHSE DECISION

Rational
Tax rebate by Federal agency
Status symbol in the society
Energy conservation eventually leading to cost savings
Better visibility


Emotional
Eco - friendly


POST PURCHASE BEHAVIOR
Initial problems:
long time to warm up.
Buzzing/flickering
Incompatibility with dimmer switch.
Cognitive dissonance with complaints like
Unflattering white light
Strange bulky spaces
Fears of mercury poisoning


GROUP 1
Full transcript