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Copy of Ethos, Pathos, and Logos

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Yvonne McCall

on 4 February 2015

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Transcript of Copy of Ethos, Pathos, and Logos

Aristotle's Appeals of Argumentation and Persuasion.
Pathos in Speeches
Ethos, Pathos, and Logos
Aristotle, a Greek philosopher, created these three categories 2000 years ago.
He divided the means of persuasion appeals, into three categories Ethos, Pathos, and logos.
Ethos, Pathos, and Logos
Ethos (credibility)- an appeal relying on the speaker's credibility.

Pathos (emotional) - an appeal to the reader's emotion.

Logos(logic)-an appeal relying on logic and reasoning.
Ethos (credibility)- an appeal relying on the speaker's credibility.
Ethos is related to the English word ethics and refers to the trustworthiness of the speaker/writer.
It is also the Greek word for character and it is used in rhetorical argument as a way of establishing the credibility of the speaker.
We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into authority on the subject of the paper, as someone who is likable and worthy of respect.
Pathos(emotional) - an appeal to the reader's emotion.
Logos
This is the most important technique we will study and Aristotle's favorite.

The logic we use to support a claim or argument. Effective arguments will include facts and other supporting details to back up the author's claim or position.

What points does the author offer to support this idea?
facts
case studies
statistics
experiments
logical reasoning
Ethos
trustworthiness
credibility
reliability
expert testimony
reliable sources
fairness
We can look at text to ranging from classic essays to contemporary advertisements to see how pathos, logos, and emotional appeals are used to persuade.

Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
Comes from the Greek words for both "suffering and "experience".
The words empathy and pathetic derived from pathos.
Authors use pathos to invoke sympathy from an audience; to make the audience feel what the author wants them to feel.
A common use of pathos would be to draw pity from an audience.
What are the writer's qualifications ?
1.What is the product they are selling?
2.Who do you think they are selling the product to?
3.How does this advertisement convince the audience to buy the product?
Warm Up
Persuasive techniques appear in a variety of media. From a commercial, to an ad on a mobile app, to a brightly lit billboard on a street. Regardless of the mode of communication, the goal often remains the same.
Goal:
to convince the audience of your point of view.


The rhetorical triangle is typically represented by an equilateral triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the audience and the purpose of that writing.
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