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Transcript of Facebook

Facebook
By: Alicia Martinez, Erik Fager, and Christian DesRoches
Welcome to Facebook
Background
Founded by Mark Zuckerberg
Expanded to other Ivy Leagues
IPO on February 1st, 2012
Over 95 Countries
Long and Short Term Strategies
Strategic Business Units Strategies
Mission and Vision
External Environment
Strategic Groups
Key Competitors
Resources and Capabilities
SWOT: Strengths
SWOT: Weaknesses
SWOT: Opportunities and Threats
Value Chain Analysis
Financial Position
Profitability: ROA 9.09
Beta: 1.08
Z-Value: 45.07
Financial Statements
Stock Performance
Company and Industry Growth
Marketing and International Strategies
Long-Term Recommendations
Short-Term Recommendations
Strategic Business Units Recommendations
Questions?
Grow and Expand the Company
Build Social Engagement
Provide users with most compelling experience
Improve Ad Products
Talent Acquisitions
Global and Mobile Dominance
Mission: "Give people the power to share and make the world more open and connected"
Vision: "People use Facebook to stay connected with friends and family, to discover what’s going on in the world and to share and express what matters to them"
Political
Economic
Social
Technological
Porter's 5- Forces
Computer Software and Internet
McKesson, Google, Lockheed Martin
Social Media Industry
LinkedIn, Google+, Twitter,
Informational Database of 845 million users
Embedding the "Like" button
Innovation
"The Hacker Way"
Primary
Inbound Logistics: Users and Servers
Operation: Intermediary
Outbound Logistics: Delivery of Products
Marketing: Markets itself
Service: Easy to understand and use
Supporting
Technology: High quality
Human Resource Managemet
General Administration:Experienced Top Executives
Leading Social Networking site
Fastest Evolving and adopting website
Most user friendly site
Strong Financial position
Innovation
Loyal users
Opportunities
Business Pages
Growth
P to P selling
Threats
Privacy Settings
Spamming
Younger Generation
Marketing
Market themselves
Conferences and Events
International
Active users outside the US
Expansion- China and India
Compensation
Mark Zuckerberg- $1 Salary
Restricted Stock Units
Compensation Committee
Peer Group Analysis
Competitive Advantage
Backwards Integration
Servers
Maintain Human and Intellectual Capital
Innovation
Largest user base
Understanding Human Connection
Innovative software
Open work environment
Digital Ad Spending
Facebook annual growth and new users
Competition
Streamlining Advertising
Capitalize on Existing Markets
Customization
Professional tab
Oculus VR
Virtual reality games
Whatsapp
Merge with Facebook Messenger
Instagram
Rotating Cover Photo
Current Strategies
Compensation of Top Executives
Open compute project
Affordable Internet Project
Recommendations
Privacy for Children under 18
Awareness Campaigns
Laptop Project
Environment and Sustainability
Current Strategies
University campus sustainability
Digital Energy Campaign
Recommendations
Green Energy Data Centers
Deals for sustainable companies
Average Revenue Per User
Strategic Groups for Facebook
www.facebook.com
Checkout Facebook's Latest Strategic Groups and More!
Porter's 5-Forces for Facebook
www.facebook.com
Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to...
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Facebook's Key Competitors
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Facebook's Resources
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Facebook's Strengths Give them a Competitive Advantage
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Customer Service
Consistent website changes
Customer Feedback
Customization
Only cover photo
Facebook's weaknesses
Continue Reading
Facebook's Future opportunities and threats
Facebook's Value Chain
Facebook's Financial Position
Facebook's Growth
Facebook's Marketing and International Strategies
Facebook's Corporate Structure
Corporate Governance
Facebook's Core Competencies
Core Competencies
Facebook's Competitive Advantage
Facebook's KPIs
Number of users
Based on connections
Growth
26% increase in user base
Talk about
how many likes, comments, shares and votes
Engagement
How many users interact weekly
Reach

Key Performance Indicators
Recommendations
Strategic Acquisitions
Intellectual capital
Increase Globalization
China
Facebook Recommendations
SBU Recommendations
CSR Recommendations
Corporate and Social Responsibilities
Sustainability Recommendations
Facebook External Environment
Full transcript