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Transcript of Our brand
tip of the iceberg Below the tip of the iceberg The BRAND
Supporting statements Below the tip of the iceberg Tone of voice
Image styles The tip of the iceberg Our logo Because our clients interact with you Sub-variant logos The audiences view of our company Using the logos Colour philosophy Logos on colour Relationship of master and sub-brand variant logos Umbrella brand strategy Fonts Avenir family of fonts
All marketing material
Calibri family of fonts
All documents, intranet, website, Powerpoints, email signatures etc Thank you