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Our brand

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by

nicholas cowie

on 21 March 2013

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Transcript of Our brand

The invisible stuff is just below the surface Logos are just the
tip of the iceberg Below the tip of the iceberg The BRAND
Positioning platform
Supporting statements Below the tip of the iceberg Tone of voice
Writing styles
Image styles The tip of the iceberg Our logo Because our clients interact with you Sub-variant logos The audiences view of our company Using the logos Colour philosophy Logos on colour Relationship of master and sub-brand variant logos Umbrella brand strategy Fonts Avenir family of fonts
All marketing material

Calibri family of fonts
All documents, intranet, website, Powerpoints, email signatures etc Thank you
enjoy
Full transcript