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Business Model Canvas P1

How do you use the business model canvas? Step-by-step guide. Examples Tutorials
by

Diane Roberts

on 9 May 2017

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Transcript of Business Model Canvas P1

DEFINITION of 'Business Model'

The
approach
implemented by a company to generate revenue and make a profit from
operations
.
The model includes the
components and functions
of the business,
as well as the
revenues
it generates and the
expenses
it incurs.

Can be complex.. can be simple..
BUSINESS MODEL CANVAS
When to use it?
Definition
Step-by-step
Examples
iPod / iTunes
Characteristics
- Newness
- Performance
- Customization
- "Getting the job done"
- Design
- Brand / status
- Price
- Cost reduction
- Risk reduction
- Accesability
- Convenience / usability
Value Proposition

For (target customer) who (need statement), the (product/brand name) is a (product category) that (key benefit statement/compelling reason to buy).
Unlike (primary competitor alternatives), (product/brand name) (primary differentiation statement).
What is a Business?
Sells Product or Service
Understands how to stay in business
Makes profit
Is complex
'It's not about a product
It's never about the product'
'A startup is a temporary organization designed to search for a repeatable and scalable business model'
A company executes the plan, a startup searches for the right plan.

http://steveblank.com/

Over and over and over and over.... . .
http://www.businessmodelgeneration.com
@bm_canvas

http://alexosterwalder.com
@AlexOsterwalder
https://canvanizer.com/
www.bmfiddle.com
Business.. what is it?
Validation
Value
What is a startup?
Babies
Business Model Canvas
Customer Validation

No one cares
We don't have all the answers - nor do you
Time passes by

Value is

Conveyed + Perceived

Tangible, Subjective, Measured +
Value your business provides
vs.
Values of your product
Online Versions
Exercise

Pair Up

1 conversation 1 business

ONLY
LEFT HAND SIDE of BMC

10 Minutes

Stickies each section, readable, CAPs

Grab a coffee
"I know I'm cute...

But, we need DATA"
A business is any organisation that makes goods or provides services.
There are many types of business in the UK. These range from small firms owned and run by just one self-employed person, through to large companies which employ thousands of staff all over the world.
Businesses exist to provide goods or services.
Goods are physical products such as burgers or cars.
Services are non-physical items such as hairdressing.
Customer needs are the wants and desires of buyers.
Nearly half a million businesses start up each year. A business start- up is a new firm operating in a market for the first time.
The vast majority of businesses are very small and operate in the service sector.
Full transcript