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Business Model Canvas P1
Transcript of Business Model Canvas P1
implemented by a company to generate revenue and make a profit from
The model includes the
components and functions
of the business,
as well as the
it generates and the
Can be complex.. can be simple..
BUSINESS MODEL CANVAS
When to use it?
iPod / iTunes
- "Getting the job done"
- Brand / status
- Cost reduction
- Risk reduction
- Convenience / usability
For (target customer) who (need statement), the (product/brand name) is a (product category) that (key benefit statement/compelling reason to buy).
Unlike (primary competitor alternatives), (product/brand name) (primary differentiation statement).
What is a Business?
Sells Product or Service
Understands how to stay in business
'It's not about a product
It's never about the product'
'A startup is a temporary organization designed to search for a repeatable and scalable business model'
A company executes the plan, a startup searches for the right plan.
Over and over and over and over.... . .
Business.. what is it?
What is a startup?
Business Model Canvas
No one cares
We don't have all the answers - nor do you
Time passes by
Conveyed + Perceived
Tangible, Subjective, Measured +
Value your business provides
Values of your product
1 conversation 1 business
LEFT HAND SIDE of BMC
Stickies each section, readable, CAPs
Grab a coffee
"I know I'm cute...
But, we need DATA"
A business is any organisation that makes goods or provides services.
There are many types of business in the UK. These range from small firms owned and run by just one self-employed person, through to large companies which employ thousands of staff all over the world.
Businesses exist to provide goods or services.
Goods are physical products such as burgers or cars.
Services are non-physical items such as hairdressing.
Customer needs are the wants and desires of buyers.
Nearly half a million businesses start up each year. A business start- up is a new firm operating in a market for the first time.
The vast majority of businesses are very small and operate in the service sector.