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Franchising!

Advantages of Franchising
by

Gerhard Müller

on 5 October 2011

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Transcript of Franchising!

Franchise! A Collaborative System for a Competative Advantage WHO ARE THE PLAYERS? Nothing so conclusively proves
a man's ability to lead others
as what he does from day to day
to lead himself.

Thomas J. Watson THE FRANCHISEE THE CUSTOMER THE FRANCHISOR NETWORK OF
INDEPENDENT
ACHIEVERS BOTH PARTIES SHARE…

an independent legal status

a major interst in maximizing profits

the responsibility for their succes

an inderdependence

entrepreneurial spirit
Leads to: Harmonized interest combined with excellent motivation
Coming together is a beginning;
keeping together is progress;
working together is success.

Henry Ford GLOBAL
SUPPORT FOR
LOCAL ACCESS ACTING LOCAL

direct market access

great flexibility

adaption to local market specialities
THINKING GLOBAL

division of labour

centralized research and development

liberation of synergies You will either step forward into growth
or you will step back into safety.

Abraham Maslow
RAPID EXPANSION
OF A SUSTAINABLE
BUSINESS CONCEPT SECURING MARKETS

capital-preserving market access

risk diversification

standardized expansion scheme

CULTIVATING MARKETS

concentric growth opportunities

quick market penetration

proven concept and reliable brand
Full transcript