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Transcript of Franchising!
a man's ability to lead others
as what he does from day to day
to lead himself.
Thomas J. Watson THE FRANCHISEE THE CUSTOMER THE FRANCHISOR NETWORK OF
ACHIEVERS BOTH PARTIES SHARE…
an independent legal status
a major interst in maximizing profits
the responsibility for their succes
Leads to: Harmonized interest combined with excellent motivation
Coming together is a beginning;
keeping together is progress;
working together is success.
Henry Ford GLOBAL
LOCAL ACCESS ACTING LOCAL
direct market access
adaption to local market specialities
division of labour
centralized research and development
liberation of synergies You will either step forward into growth
or you will step back into safety.
OF A SUSTAINABLE
BUSINESS CONCEPT SECURING MARKETS
capital-preserving market access
standardized expansion scheme
concentric growth opportunities
quick market penetration
proven concept and reliable brand