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A SWOT Analysis for Marks & Spencer

Here is a brief SWOT Analysis for Marks & Spencer as part of Business & E-Commerce module for BSc (hons) ICT.

John Marsden

on 11 March 2013

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Transcript of A SWOT Analysis for Marks & Spencer

“Marks & Spencer prides itself on greatly established values of Quality, Value, Service, Innovation and Trust; they are the principles on which the company was founded," Strengths Weaknesses Clothing range too diversified Unlimited consumer brand choices Poor Information Systems/Failed Services Loss of corporate identity discouraged portions of the market Less focus on core products as business expands Opportunities "Being one of the UK’s leading retailers, with over 21 million people visiting their stores each week. The company offer stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally.” High quality food, baby products and woman’s underwear Excellence in Customer Services Convenient and Comfortable shopping environment Quality Manager Training Programmes Threats John Lewis and Primark with a similar online demographic Losing the cornerstone of the business Recession Stores perceived as outdated Philip Green Invest more time and money in ICT's More focus on ethical foods and practices Focusing on customer age groups appropriately Identify a contemporary brand or designer that can be sold throughout their stores Focus on emerging world markets & economies Linhua Li John Marsden Kelly Catlow Paul Gilbert
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