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Fashion Markets - Japan and Korea

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Stacey Hong

on 11 April 2011

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Transcript of Fashion Markets - Japan and Korea

South Korean and Japanese Fashions Markets South Korea Japan Location: Eastern Asia
Size: slightly smaller than California
Population: 126,475,664
Fashion industry in Japan is mainly driven by its affluent population and youth culture (streetstyle)
World's Largest Luxury Goods Market
3rd Largest Economy in the World Early Japanese Fashion Early Japanese fashion centered around Kimonos (Robes), Obis (Sashes around Kimonos), and Hakamas (Trousers). Which dates back to the 13th Century.
Decorative motifs included family crests, animals symbolic of Japanese folklore and natural elements like bamboo branches and flowers were stenciled on their apparal and represented on their fabric..
It was not until the Meji era in 1868, when the few Europeans & Americans living in Japan introduced Western dress.
During the Meji Era the emperor called for , "Civilization and Enlightenment" a time period which brought modernization and more influence from the Western dress. A Step Towards Western Dress Men - first to adopt Western fashion with the addition of Bowler hats with their Kimonos.
Upper class women were the first to adopt full western dress. They wore elaborate gowns and tops with their loose fitting hakamas.
After WW2 and Japan's Occupation, Western Dress Flourished.
By 20th Century men abandoned Kimonos for trousers and jackets, schools adopted uniforms and women emerged known as Mogas; which is the equivalent to the Western Flapper. Streetstyle In addition to mainstream fashion, Japan's youth developed their own fashion sense.

Youth fashion street styles have since emerged to form different cliques of fashion such as the Kogals, Cosplay, and Lolita commonly referred to as Harujuku. Kogals Lolitas Cosplay Based on a Japanese school uniform, but with a shortened skirt, loose socks, and often dyed hair and a scarf as well The term Cosplay was coined by Nov Takahasi while attending a sci-fi convention in Los Angeles.
Takahashi was so inspired by the fan-costuming he witnessed that hewrote about it in Japanese Sci-Fi magazines.
The new performance art then spread like wild fire throughout Japan.
Contraption of the word costume and play
Represent fictional characters from sources such as Anime video games, and comic books. Gothic Lolita - is Lolita with a heavy influence from the Eastern and Victorian Goth style. Often characterized by dark colors, crosses, bats and spiders, as well as other popular gothic 'icons'.

Sweet Lolita - is the most childlike style, mostly characterized by baby animals, fairy tale themes and innocent, childlike attire. Hello Kitty is very common.

Punk Lolita - An experimental style, mixing the influences of Punk with Lolita. It can sometimes look deconstructed or crazy, while keeping most of the 'Lolita silhouette'.

Classic Lolita is very traditional. It is very mature, and business-like and focuses on light colors such as, blue, green, and red.
Japanese Fashion Week In addition to a unique street style, Japan is known for there display of high fashion at Japanese Fashion Week.
Biannual event held in Tokyo.
Lasts 10 Days.
Spring/Summer Showcase in October.
Fall/Winter Showcase in March.
Compared to the Fashion Weeks in Milan, London, New York.
The last fashion show was in October 2010. The showcase planned for March was cancelled due to the earthquake. Japanese Fashion Designers Miyake Issei Yohji Yamamoto Keita Maruyama Issey Miyake born in Hiroshima in 1939. Witnessed and Survived bombing in 1945, but lost his mom.
Graduated with Graphic design degree from Tama University of Arts in 1964
After graduation worked in New York and Paris
1971 - opened the Miyake Design Studio
Showed his 1st collection in both Tokyo & New York in 1971, 1973 in Paris
Ealry designs influenced by traditional Japanese wear, but in 1976 broke away to a more Western Style.
Retired from fashion in 1997, but currently oversees general direction of company production of men and women apparal and accessories.
Yohji Yamamoto born in Tokyo in 1943
Graduated from prestigious Keio University & Bunka Fashion College
His French inspired designs attracted a growing number of followers & he finally achieved greater recognition after showing his s/s collection in Paris in 1983
Yamaoto’s use of a simple palette – black, navy, & white – with occasional splashes of color & sophisticated & plain-looking creates clothing for both men and women that become timeless classics
Only Japanese Fashion Designer to have been awarded the French Chevalier de Lordre de Arts et Lettres
Creates opera cotumes, ballet sets for the most important companies in the world
Company went bankrupt in 2009 due to sluggish economy. Keita Maruyama was born in Tokyo, Japan.
In 1987 he graduated in design at Bunka Fashion College.
The same year he started his career at The Japanese designer Company.

In 1990 he started designing as freelance and costume designer for musicians and actress. 
He debuted in Tokyo his collection for women and men in 1994.

He won the New comer Prize from Mainichi Fashion Grand Prix in 1996. 

In 1997 he debuted his collection in Paris. 
He won the Japan Fashion Editor Club Award and the Japan Buyer’s Award “Creative Designers Prize” in 1998. 

known for Japanese influence in his designs which encompass light and airy fabrics and floral prints. Current Japanese Fashion
East Meets West Today Japanese style is seen as a blend of Western contemporary while still maintaining traditional Japanese dress.

This blend can be seen in the structure of some of the jackets and loose fitted pants, style, accessories and the nature targeted print selection of Japanese designs. While Japan is not known for one distinct International product, besides the Kimono. obi and Hakamas. Japan street fashion has made international influence on the music and street scene around the world; including the U.S.

With modern adaptations of the Harujuku style seen by artists such as Nicki Minaj and Gwen Stefani this playful dolled up street-inspired fashion has hit the streets everywhere; including inspiring fragrance lines.


Japanese Fashion International Influence JAPAN South KOrea Luxury Goods Japan accounts for 40 to 50 percent of the worldwide sales of $55 billion luxury good market. They are very brand loyal.
Twice as many Prada, Hermes and Burberry stores in Japan as there are in US
An area only about the size of Montana, Japan is studded with 34 Bulgari stores, 37 Chanel stores, 115 Coach stores, 49 Gucci stores, 64 Salvatore Ferragamo boutiques, 50 Tiffany & Co. boutiques
Sustained slowdown in demand for luxury goods. Location: East Asia,
Size: slightly larger than Indiana
population: 48,754,657
15th largest economy
Almost all high fashion brands are represented in Korea, rating Korea as one of their most profitable markets. Early Korean Fashion Hanbok - traditional outfit of the Korean people
Worn for special anniversaries, however it was worn daily up until just 100 years ago.
One way to refer to Korea is 'the people in white’. Koreans have long worn white clothing made of hemp or cotton regardless of their status
The Formal dress color and design, is highly valued for its gracious and subtle colors. A Step Towards Western Dress In 1876, with the decline of the closed-door policy, western culture began flowing into Korea.
In 1910, the Korean government submitted to Japanese rule under the Japanese Empire influencing Korean fashion including the decrease in traditional "white."
After independence from Japan and the Korean War, the remains of Japan started to disappear, and products from the U.S. and west became apparant.
Macanese gentlemen with spring coats, vests, jackets, ties dress shirts, and Panama hats came to the fore.
More women started to wear pants, and ready-made clothes were available. Seoul Fashion Week Biannual event held in Seoul
3 sections of fashion week
- Seoul Collection for established Korean designers,
- Generation X for emerging Korean designers
- Fashion Take-Off which highlights a mixture of old and new talent to foreign buyers and the media.
Designs coveted by celebrities like Lady Gaga, Black Eyed Peas & Super Junior.
SFW also hosted campaigns to raise relief finances for the Japanese quake victims and charity events with prominent designers.
Trends from SFW 2011 include geek chic, fringe, neon Korean Fashion Designers Andre Kim Lie Sang Bong Iconic Korean Fashion Designer
Entered fashion world in 1962 and opened “Salon Andre” becoming Korea’s 1st fashion designer
1966 he was the 1st Korean to hold a fashion show in Paris
Combine classical designs with futuristic elements, often resulting in distinctive designs with bold, rich colors 1st bold collection “The Reincarnation” in 1993 at Seoul Fashion week caught Korea’s fashionistas
Lies ready to wear collection for women show the perfect pairing of architectural silhouetts with feminine form.
One of the most influential people in South Korea
Known as “Korean McQueen” Korean Fashion MAIN POINTS Japan is the 3rd Largest Economy in the world.
Tokyo is Japan's Fashion Capital.
Tokyo is home to Japanese Fashion Week; which is biannual and lasts 10 days.
Japanese traditional outfit is the Kimono, Obi, Hakama; which dates back to the 13th Century.
Upper Class Women were the first to fully adopt westernized clothing.
Japanese is known for their Street Style which ranges from Kogal and Cosplay to Lolita or Harujuku; which has international appeal.
Current Japanese fashion is a blend of Western Fashion and Japanese Traditional Wear.
Three prominent Japanese designers are Miyake Issei, Yamamoto Yohji, and Keita Maruyama. South Korea has the 15th largest economy in the world.
South Korea's fashion capital is Seoul.
Seoul is home to Seoul fashion week which is a biannual event lasting 5 days.
South Korea's traditional clothing is the Hanbok.
South Korea transitioned into westernized clothing later than Japan, after the Japanese took over the Korean government.
Although South Korea is one of the smaller fashion markets in the east, it is growing and currently valued at 13 Billion Euros.
South Korea fashion is much more westernized than Japan; which makes South Korea have increasing wide spread appeal.
Two prominent S.Korean designers are Andre Kim and Lie Sang Bong. JApan Fashion Market S. Korean Fashion Market Text REDCROSS to 90999 to give $10 Koreans have adapted influences from Western fashion
Korean look entails a lot of layering and accessories that accentuate the clothing
Both fashion and accessories that are worn sometimes can crash or clash.
In general most long coats, vests, and jackets are worn for special occasion but in Korean fashion, theses pieces would be an everyday street style.
Korean style colors of brown, black, blue, gold, pink, & gray often dominate Anna Hobbs
Ashley Hollins
Stacey Hong
Anna-Marie Hooper The Rise of Korea on the International Fashion Stage Korean fashion styles and trends are making appearances in designer lines across the globe.
Carolina Herrera's Spring 2011 ready-to-wear line included Korean-inspired sashes that complemented the pieces' Asian inspired lines and silhouettes.
Herrera's models donned daring barrettes wrapped in natural-colored hair extensions styled by Orlando Pita, meant to mimic Korean sashes.
Models from South Korea are becoming favorites of internationally-acclaimed designers.
So Young Kang has walked for Chanel (Fall 2010 Couture), Eli Saab (Spring 2011 Couture), and Vivienne Tam (Fall 2011 ready-to-wear)
Lee Hyun Yi has walked for Hermes (Fall 2010), Jean Paul Gaultier (Fall 2010) and Moschino Cheap and Chic (Fall 2010). "Dongdaemun"
Located in Seoul, South Korea
Korea's largest wholesale and retail shopping district.
- 26 shopping malls
- Over 30,000 specialty shops
- More than 50,000 manufactures
Due to the amount of stores and need to accommodate its 1 million visitors per day, Dongdaemun takes up 10 city blocks and has a parking lot that can accomodate 8,000 vehicles per day.
Contains modern department store style shopping as well as traditional shopping areas with smaller, local retailers.
Dongdaemun is open from 10:30 am until 5:00 am to appeal to late night shoppers. Korean Hot Spot
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