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RENAULT ZOE 2

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renault zoe

on 4 November 2014

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Transcript of RENAULT ZOE 2

RENAULT ZOE
Positioning
Life Cycle
The Renault Zoe as an electric car is not really established in the car market yet.
So it is in the
Introduction Stage
.
The characteristics of this Stage are:
Product Mix
Suggestions for improvement
Bibliography
http://www.renault.es/gama-renault/gama-vehiculos-electricos/zoe/zoe/
Notes in moodle
Topic 3
cocheselectricos365.com
myrenaultzoe.com
Maria Dezcallar
Silvia Cuesta
David Díaz
María Salvador
Jorge San Martín
Regarding costumer orientation
Increase its autonomy, so people can make larger trips
Make its appearance more juvenile (modern), so that percentage of the population feels more inclined to the purchase
Try to reduce its price so it's more affordable
Better Marketing (for many people are unaware of the existence or release of this new product)
Product Attributes
A good and spare tyre is always important, along with a jack in case of emergencies (which RZ does not have)
Winter tyres
Specific storage for the charging cable can be handy
To be able to custom the voices and timers within the vehicle
Improvements in the R-links (bluetooth has slow connection, USB iPhones don't connect well, casual crashes on system because of updates...)
PRODUCT LINE
CURRENT MODELS
Clio
Espace
Fluence
Kangoo
Koleos
Laguna
Megane
Scala
COMMERCIAL VEHICLES
Buses
Trams
CONCEPT CARS
Kangoo
ELECTRIC VEHICLE PARTNERSHIPS

Twizy
ECO2
Environmentally-friendly
5% recycled plastic
95% products reusable
AUTONOMOUS VEHICLES
Renault zoe
THEY WERE SOLD TO
VOLVO
FUTURE DESIGN AND TECHNOLOGY DIRECTIONS
IT'S A ZERO EMISSION PRODUCT
LOADABLE CARS WITH MORE AUTONOMY THAN OTHER CARS
Value proposition: 100% electric car with a great autonomy, an attractive coupé design and zero emissions
PRODUCT MIX
WIDTH
Number of product lines Renault sells.
In this case, the width of the product mix, is six.
DEPTH
Size, color, design, model...of a product that Renault company sells.
In this case, nine colors, nine models and five upholstery.
The depth is 126.
LENGHT
Number of products a product line has.
The length of this product mix is variable depending on the product line.
It is around 1 and 10.
CONSISTENCY
This company is consistent because the use of its products and the distribution is quite the same.
The use of the different vehicles is the same (excepting buses and trams) and you can find almost every model in all stores.
Points-of-difference
5 seats
200km autonomy
135 km/h maximum speed
Attractive design
Competitive price
Larger size
Points-of-parity
Electric car
Zero emissions
This table shows the number of electric vehicles sold per month since September of year 2011
As we can see the sales of electric cars are growing up slowly , one of the main characteristics of the launch stage of a product
Low Sales and negative profits (Graphic 1)
High cost and price , in this case not , due to Renault Zoe is not an expensive car.
The number of competitors is lower than the traditional cars market , not all companies are investing in the develop of electric cars
Advertising , as the product is not well known yet Renault create some advertising campaigns to get Renault Zoe known
Other products
Graphic 1 (Sales of Renault Zoe in year 2013)
· The Renault Group is composed by:
- Renault S.A.
- Dacia, which is the low cost brand.
- Renault Trucks, that is specialized
in long dimension vehicles.

· Renault Group operates also in
Formula 1, providing the Lotus
Team motor.
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