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Feature highlights PARADOX APP

A PARADOX demo Paint app
by

PARADOX concepts

on 26 September 2016

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Transcript of Feature highlights PARADOX APP

Your own Paint App
Can you imagine to have your own BRANDED paint app that is

adding REAL value
fully customised
full blown with the latest features
inspiring the user
allows to capture the user's inspiration
stimulating store traffic
featuring State-of-the-art visualising
& one-click recolouring of own photo's
showing your own store's & dealers location
multimedia sharing
supporting your multi channel strategy
A great PAINT app parameters

Back-to-back guidance through the decision process
Shortens sales cycle
Generating store traffic
Technology leading
Turning your colour reader into a workflow or POS matching device
Brand associates become colour experts
Supporting/initiating multi-channel strategy
Complementing your social media approach
Mobile and in-store use of the app
Viral, Trend setting, Buzzing
of a typical "PARADOX" PAINT APP
FEATURE DESCRIPTION
AND APP HIGHLIGHTS

The main menu
A typical contemporary menu stucture mobile users are familiar with
App characteristics
Intuitive
Android & iOS platform
Smartphone and runs on Tablet
REAL colour input through Colour Reader
Solid Architecture
Expandable
Built by people that live colour for people that love colour
Fully customised and branded on 9 items
Color trends
by BOX3
Here you can present the latest trends and inspiration for the user.
This section is open for customisation.
Demo trend pictures 2013 are donated by Global Color Research.
Colourful arrangement of all colours in the app.
Consumers choose visually and not by name or number.
Bar for fast moving through colour array.
By colour collection
or fandeck name
or from your album
3 ways to get to your colour!
Pin point the
inspiration item and colour appears in top bar
INSPIRED by
your environment?
Auto-find
dominant colours presented in the top bar.
Repaint your own photo
Dynamic & realistic fandeck scrolling
and slider bar for quick search
Add to
my favourites
or projects

Multi/social media
Harmony suggestions
Once a colour is selected
it appears in full screen showing 4 essential icons.
revolutionary one-click masking
By name
Colour strip appears for details and easy picking
analogues
complementary
split-complementary
triadic
or delete from
my favourites
For you
as a brand
Geo store locator
displaying the stores in the area by GPS & Zip code
branded pin pops up store information with full contact details
Google maps directions to the store
Results grouped
by fandeck
Library of pre-masked pictures
for viewing the selected colour in
different room scenarios or materials.
This section can be filled with BRAND pictures and material scans
Pre-masked pictures
Capsure bluetooth®
CAPSURE Bluetooth:
A Versatile Color Reader with BT technology
The app communicates
with various colour readers for exact colour input
In the post-PC era, mobile can’t be just a hobby.

It’s not noteworthy that your enterprise has great mobile apps;
it’s noteworthy if you don’t.
Choose OWN picture from
Camera or Library
Click on object
in picture
And the App will
auto-colour the object
Print, save to album
& all common
social media
Where to buy!
in store use
TREND section to inspire the user with nice photography
clear symbols in the FULL COLOUR screen invite to explore the options.....
Now that was without using a polygon tool, sensitivity slider, 20+ clicks to mask the picture or any other user unfriendly operation !!!!
Type name or number
The landing page
TREND PICTURES
Inspiration from the environment -
Take a picture!!
The ultimate way to match your colour
QUESTIONS & ANSWERS
The PARADOX of Choice
Fixed Tablet with extra-features Paint App for self-service.
User can upload pictures from her smartphone
The ultimate colour consultancy tool in decorating stores.
Customer can send his own picture for recolouring and harmony.
LARGE RETAILERS



The
COLOUR IMAGER
is a countertop display that

serves a number of purposes at the very same time such as;


• POSITIONING
- IMAGER puts your Colour Reader in a dominant location in the store - the paint counter!!

• MESSAGING
- It communicates the possibility to 'match colour' in the store

• DUAL USE
- Since the IMAGER is positioned on the counter it can be operated both by the clerk AND the customer while waiting at the counter.

• SECURED
– An anti-theft wire assures that the colour finder doesn’t leave the store or land in the drawer of the paint counter.

• READY TO USE
- the Colour Reader gets automatically charged through its fitted mini USB plug and is always ready to use

• BRANDING
-The graphic areas offer the possibility to brand with logo and/or name

• ADVERTISING
- In a trade environment it can communicate to the professional painter that the colour reader is available for sale in the store

• DEMOING
- offers the possibility to try the Colour Reader before buying one (professional use).

• NO MAINTENANCE
– Both device & frame are designed for heavy-duty use.
Warning makes user aware of the phone camera's limitation and at the same time messages the 'matching' service in your stores
Traffic generation
More traffic generation and messaging
INSPIRATION
REAL COLOUR
Harmonies
FAST RETURN TO
ALL COLOURS
IMPRESSION
COMMUNICATION
ASSOCIATION
MIRRORING THE REAL EXPERIENCE
Exploration.....
ASSOCIATION
Easy-to-enter program
Reasonable cost
Low maintenance and service cost
Easy and frequent update on Colour Trends
Both for professional and end user
Empowers the user to visualise
and make decisions before coming to the store
Ties in with store messaging
Meets the expectation of the next generation
VISUALISATION
MATCHING
interaction
The Swiss Knife
Orientation
Inspiration
Confirmation
Interaction
Exploration
Visualisation
Communication
Traffic generation
Promotion
Matching
Branding
orientation
THE USER EXPERIENCE
"Fantastic"
.......let's summarize
SO
"Have been waiting for this"
"I am inspired to redecorate my flat"
"very usefull"
"can't believe the recolouring"
"MAGIC!"
"Very easy picking my colours"
"where can i get this app?
"My girlfriend will love it"
"a PAINT app that really helps"
"this saves me at least 1 trip to the store"
A one-stop shop
PARADOX concepts....

an idea-generating consultancy, a creative product development & marketing company that creates solutions and designs concepts for PAINT and more widely the HOME DECOR markets, both for professionals as for end users.

We are passionate about colour & colour marketing and biased towards the urge for improvement in the shopping experience & decorating process .
Help button with instructions per screen
Active Colour
INSPIRATION
BUTTON
takes you to the extended MENU
BRANDED ITEM
1. APP ICON
2. APP NAME
3. USER INTERFACE - BACKGROUND
4. START-UP SCREEN (splash)
5. TEXT
6. PALETTE BAR - highlight colour
7. DELETE ICON
8. FANDECKS & COLLECTIONS
Colours, colour names/codes
Flow of all colours
Cover artwork
9. TREND PICTURES
10. IMPRESSION PICTURES
11. STORE LOCATIONS
Addresses & shop/painter info
Pin (colour and logo)
12. SHARE (text)
13. LOGO top center screen
14. Submission under brand name
Branding Items
www.paradox-concepts.com
from LABELING to ENABLING
we were challenged to develop a mobile app that
-unlike most mobile paint apps in the stores-
inspires, stimulates, guides but at the same time
empowers the user to explore, visualise and
make decisions in her/his own environment....

We took it a bit further and added some features
that excite professional users as well...

Still keeping the UI straight forward and simple....

Did we succeed?? We let you be the judge of that!
IMPRESSIONS
HARMONY
PHOTO REPAINT
MY FAVOURITES
SHARING
Material Guide
We can help you define your multi media strategy
and design & create your digital marketing tools
TRAFFIC GENERATION
Full transcript