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Marketing Manager

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Saadia ABED

on 12 May 2013

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Transcript of Marketing Manager

Saadia ABED - Marketing Manager Junior Resourceful New Graduate with strong work experiences ! Saadia ABED Available from July 2013

+44 7423 156093
s.abed@toulouse-bs.org

1 Acre House, Acre Lane
SW2 5SG LONDON Call me maybe ! I want to be part of your team... Toulouse Business School, Master II
Marketing & International Business

Classes Préparatoires aux Grandes Ecoles, Lycée Montaigne à Bordeaux Something about me : 23 years old
Favorite flower: Mimosa French mother tongue, English fluent and Good skills in Spanish Computer literate: Content Management System, SEO, panels software, Image Editing tool, HTML Marketing Brand Manager Digital Marketing Manager http://www.clubmed.co.uk First Dairy producer worldwide
Localization : Roquefort, France
Market : Food, Mass market
Challenge : Manage a wide portfolio of products within a highly competitive market - Manage Social Media and communities
- Develop and monitor Emailing and SMS campaigns
- Monitor display et PPC campaigns with a Media Agency
- Brief creative agency Premium all-inclusive Resorts
Localization : London, United Kingdom
Market : United kingdom, Luxury / wealthy Families and couples
Challenge : Improve the brand awarness in the UK - Create and update Online content (CMS tool)
- Manage the E-commerce plateform Performance analysis Search Engine Optimisation: Communication: Projects - Manage the Mobile Site and Application
- Participate in the London
Ski & Snowboard show
- MINT Polo in the ¨Park partnership - Keywords trends analysis
- Analytics (Omniture)
- Daily reports
(Traffic and Business Volume)
- Monitor the Media Plan - Set up, brief, develop, execute and analyze the results
- Qualitative/Quantitative operations (online competition, BOGOF, Road show...)
- Loyalty/recruitment objectives Monitoring Analysis Marketing studies Products Innovation & renovation Communication Promotion - Legal restrictions monitoring
- Market & competition analysis - Retailers and consumers panels
- Internal analysis - Develop, implement and coordinate qualitative and quantitative studies (innovation, packaging...) - Organise creativity brainstorming
- Monitor R&D for new products
- Develop & approve new packaging - Update brands websites (roquefort-societe.com, salakis.fr)
- Develop & create various communication tools (Recipe Book, pitch...)
Full transcript