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Sri Lanka Telecom

Technological

-New technologies emerging day by day

-To initiate these technologies, colossal amounts of investments need to be made by the company

-The launch of the first telecommunication satellite right up above the country by Mobitel has made revolutionary impacts

-Advancements in telecommunication industry has made convenience to approach new levels of efficiency

Legal

-TRCSL carries out researches to identify how the industries are changing, enforcing government policies and also figuring out what kind of issues the consumers face

-Heavily depends on advertising to market their products

-Laws are issued by The Ministry of Cooperatives and International Trade by giving out gazettes

-Mobitel contributes the required amount from each usage of any Mobitel service

Ecological

Economical

-There are very few ecological impacts to consider other than CSR (Cooperate social responsibilities) and Eco friendly environments.

-Company has to consider the environmental point of view in every step they take in stacking up new signal towers and other infrastructural improvements.

-E-Bills

-The amount a company can afford is considered as a major priority

- People now expect the solutions offered by telecommunications to be at a level that is easily affordable

-An unstable macroeconomic environment and the trade regime took a very flopping impact on Mobitel and the telecommunication industry

PESTEL

Analysis

Socio Cultural

-There are many ethnic groups, religions and languages spoken in Sri Lanka.

Ethnic Groups

Sinhalese, Moors, Indian Tamil, Sri Lankan Tamil and other unspecified groups

Relgions

-Religion can have an impact on business both directly and indirectly.

-Modes like the infants’ mortality and literacy rates can be impacts and the country has a very potential force of people who can be highly skilled to be trained

Buddhist, Muslim, Hindu, Christian and other unspecified religions

Languages

Sinhala, Tamil and other languages

-Behavioural and the cultural morals of the Sri Lankans are different from the colonial administration which led them to a inefficient level and to a discrimination level which is a remark.

Political

-License issued for products and services were limited

-Foreign Investments policies

-Telecommunications were turned over to acquire strength

-Political influence and direct government interventions has brought up the vital consideration of a private company to flip into a Public company

-Environmental framework helping to understand external factors impacting organization

-Used to identify current state of the industry as well future state

Mobitel

Asitha || Avindra || Eranga || Laksith

BSC IT 08

Mission Statement:

“To Care, Share & Deliver”

(Mobitel (Pvt) Ltd., n.d.)

Vision Statement:

SWOT

Analysis

in Mobitel

“To Lead Sri Lanka towards an info – com and knowledge rich society through our service offerings”

(Mobitel (Pvt) Ltd., n.d.)

Opportunities

-Introducing new service such as 4G LTE technology.

-Mobile phone usage and wireless broadband usage increase.

-As articulate in strength, the Financial Leverage will allow the Mobitel to quickly expand its market scope.

-SWOT Analysis is a useful technique to understand the organizations Strengths, Weaknesses, Opportunities and threats.

-Strengths and Weaknesses are internal factors and opportunities and threats are external factors to the organization.

Weaknesses

Strengths

Threats

Current Business Process

-Strong brand name

-Strong management

-As a result they were very successful in their profit in 2010

-Weak online advertising, because of that lost new customers

-In broadband sector disruptive signals due to failures of network coverage

-Dialog has tabled the highest customer base and still counting.

-Another draw card is dialog introducing the star points.

-Airtel provides free sims, discounted packages, free MB usage on mobile phones.

-Political changes may impact on the company business process.

PAEI

Analysis

-To enhance services by encapsulating its broadband connectivity

-Five hubs of the main developing conjecture:

  • Maritime
  • Energy
  • Knowledge
  • Commercial
  • Aviation

- To develop connectivity among each sub-sector, the most crucial factor is ICT literacy in the country

-literacy rate in the country from 30% around to 75%

-Introducing Near Field Communication Technology (NFC) in Sri Lanka at first time

-Introducing smart 5 and Upahara packages

Producer

Administrator

-Producers are capable of short term targets or could be considered as missions. They interact directly or mediate the flow of information with the customer or the public.

-In Mobitel a well-designed or structured hierarchy can be identified. Therefore the customers are interacted with assistance, rather than considering it as the produce.

-Administrators are internal operating personals or managerial level personals that directly involve and mediate with the internal employees, but these administrators too are capable of short term decisions.

Entrepreneur

-These managers are affiliated with the external and internal environments and they are influential on the long term decision making and strategies

-At Mobitel these managers fall into categories like, Innovation, Research and development, Financiers etc.

-Entrepreneurs analyze and evaluate the market trends, competitive advantages, economical influences.

Integrator

-The letters PAEI stands for 4 roles, which includes

  • Producer
  • Administrator
  • Entrepreneur
  • Integrator

-These roles can be played by each and every manager according to what the situation is, there isn’t a rule saying that each manager should only focus on one particular role. Each of the managers involved brings in a mixture of management styles

-Integrators are internal and these managers influence the Mobitel organization to make decisions in short term to assists them to improve their long term achievements.

-It supports the other relevant departments and diverts towards the long term decision making and strategic implementations.

Organizational Hierarchy

-National Mobile Service Provider

-Blue-chip categorized company

-Integrated in 1993 as the second mobile telecommunication provider in Sri Lankan market

-Since November 2002 Mobitel’s business process has been continued under Sri Lanka Telecom (SLT) authority

History

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