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-New technologies emerging day by day
-To initiate these technologies, colossal amounts of investments need to be made by the company
-The launch of the first telecommunication satellite right up above the country by Mobitel has made revolutionary impacts
-Advancements in telecommunication industry has made convenience to approach new levels of efficiency
-TRCSL carries out researches to identify how the industries are changing, enforcing government policies and also figuring out what kind of issues the consumers face
-Heavily depends on advertising to market their products
-Laws are issued by The Ministry of Cooperatives and International Trade by giving out gazettes
-Mobitel contributes the required amount from each usage of any Mobitel service
-There are very few ecological impacts to consider other than CSR (Cooperate social responsibilities) and Eco friendly environments.
-Company has to consider the environmental point of view in every step they take in stacking up new signal towers and other infrastructural improvements.
-E-Bills
-The amount a company can afford is considered as a major priority
- People now expect the solutions offered by telecommunications to be at a level that is easily affordable
-An unstable macroeconomic environment and the trade regime took a very flopping impact on Mobitel and the telecommunication industry
-There are many ethnic groups, religions and languages spoken in Sri Lanka.
Sinhalese, Moors, Indian Tamil, Sri Lankan Tamil and other unspecified groups
-Religion can have an impact on business both directly and indirectly.
-Modes like the infants’ mortality and literacy rates can be impacts and the country has a very potential force of people who can be highly skilled to be trained
Buddhist, Muslim, Hindu, Christian and other unspecified religions
Sinhala, Tamil and other languages
-Behavioural and the cultural morals of the Sri Lankans are different from the colonial administration which led them to a inefficient level and to a discrimination level which is a remark.
-License issued for products and services were limited
-Foreign Investments policies
-Telecommunications were turned over to acquire strength
-Political influence and direct government interventions has brought up the vital consideration of a private company to flip into a Public company
-Environmental framework helping to understand external factors impacting organization
-Used to identify current state of the industry as well future state
Asitha || Avindra || Eranga || Laksith
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-Introducing new service such as 4G LTE technology.
-Mobile phone usage and wireless broadband usage increase.
-As articulate in strength, the Financial Leverage will allow the Mobitel to quickly expand its market scope.
-SWOT Analysis is a useful technique to understand the organizations Strengths, Weaknesses, Opportunities and threats.
-Strengths and Weaknesses are internal factors and opportunities and threats are external factors to the organization.
-Strong brand name
-Strong management
-As a result they were very successful in their profit in 2010
-Weak online advertising, because of that lost new customers
-In broadband sector disruptive signals due to failures of network coverage
-To enhance services by encapsulating its broadband connectivity
-Five hubs of the main developing conjecture:
- To develop connectivity among each sub-sector, the most crucial factor is ICT literacy in the country
-literacy rate in the country from 30% around to 75%
-Introducing Near Field Communication Technology (NFC) in Sri Lanka at first time
-Introducing smart 5 and Upahara packages
-Producers are capable of short term targets or could be considered as missions. They interact directly or mediate the flow of information with the customer or the public.
-In Mobitel a well-designed or structured hierarchy can be identified. Therefore the customers are interacted with assistance, rather than considering it as the produce.
-Administrators are internal operating personals or managerial level personals that directly involve and mediate with the internal employees, but these administrators too are capable of short term decisions.
-These managers are affiliated with the external and internal environments and they are influential on the long term decision making and strategies
-At Mobitel these managers fall into categories like, Innovation, Research and development, Financiers etc.
-Entrepreneurs analyze and evaluate the market trends, competitive advantages, economical influences.
-The letters PAEI stands for 4 roles, which includes
-These roles can be played by each and every manager according to what the situation is, there isn’t a rule saying that each manager should only focus on one particular role. Each of the managers involved brings in a mixture of management styles
-Integrators are internal and these managers influence the Mobitel organization to make decisions in short term to assists them to improve their long term achievements.
-It supports the other relevant departments and diverts towards the long term decision making and strategic implementations.
-National Mobile Service Provider
-Blue-chip categorized company
-Integrated in 1993 as the second mobile telecommunication provider in Sri Lankan market
-Since November 2002 Mobitel’s business process has been continued under Sri Lanka Telecom (SLT) authority