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Google Analytics 12-3-10

Google Analytics for Library Use
by

Junior Tidal

on 2 December 2010

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Transcript of Google Analytics 12-3-10

Obtaining Statistics Using Google Analytics Junior Tidal Overview How Does It Work? What Is Google Analytics? Key Features The Interface Customized Reports Google Analytics (GA) free web metrics tool.

It provides statistical information on website visitors.

The City Tech library has implemented GA since April 8, 2008.

In combination with user feedback and other web metrics tools (such as webalizer), we are able to build a more user-cenetered website. Google Analytics uses a combination of javascript page tags and cookies to collect information.

Visitor Your website
contains
javascript and
cookies to collect
data The website sends raw data to the Google servers Google updates
your account every hour Customized dashboard and reports

Site overlay report – Provides visitor percentage of links

Data exporting and sharing

Date range comparison – GA allows users to examine two different time frames of statistics.

Map overlay – This report provides geographical information of visitors.

Cross-segmentation – CS is a comparison of two data sets. This can include cross referencing geography with the type of content accessed. For example, you can see visitors from Brooklyn ( dataset 1) visit the databases page at an average of 3 minutes (dataset 2).

Event tracking – Statistics such as visiting non-html pages, videos, and other interactions of the site can be found here. However, this requires a bit more in-depth coding depending on what is being tracked.

Funnels – Funnels are paths visitors to accomplish a site’s goal

Foreign language support The Interface Allows users to see frequently used reports.

User may also organize and arrange reports.

Organization provides a fast and efficient way to view data. Monitors the website for signifigant traffic.

Alerts are user-defined for particular cross-segments of data.

For example, if visitors from another country reach more than 1000 hits in a day, intelligence will send you an email alert. Benchmarking - how does your site compare to others of simliar size?

Map overlay - Where are your visitors from?

Language use - What languages are they using when visiting your site?

Mobile devices - Are visitors viewing the site on an iPhone, Blackberry, PSP, or an iPad?

Browser Capabilties - What kind of browsers are being used to visit the site?

Network Capabilties - At what speed are visitors connecting to the site? Traffic sources provide insight on how visitors are connected to your site.

Indirect Traffic include bookmarks, typing in the URL, and browser homepages.

Referring sites include external webpages that link to your site.

Search Engines - What sites do users query to find your website?

Other traffic sources include Adwords and other third party tools. This report focuses on what visitors are looking at your site.

Metrics such as page views, unique pageviews, bounce rates, and exit rates are represented for each page of your site. Goals are user-defined tasks to view specific
interactions between the site and visitor.

Goal reporting is interchangable with conversions.

One example of a goal is to track specific downloads from your website. You can use the custom reporting tool
to cross-segment datasets.

This is probably one of the better features of GA, since you can arrange particular statistical information.

Custom reports also allow the exportation and sharing of data for users who may not necessarily have access to your GA. Specific Questions What is Bounce Rate?
This is the percentage of visitors who leave a site, rather than staying and traversing pages within that site. What is the Exit Rate?
The exit rate is simliar to the bounce rate. This is the percentage of visitors who leave the website completely, exiting from a specific page.

For instance, it's expected to have a high exit rate from an electronic resources page, since those resources are external sites. Can Google Analytics track non-html pages such as pdfs?
Yes. However, this is not the default setting. In order for to
track downloads, a peice of code must be inserted.
Using virtual page views:

<a href="thisPDF.pdf">Download this PDF</a>
This file will NOT be tracked in GA.

Modfication using Virtual Pageviews:
<a href="thisPDF.pdf onclick="pageTracker._trackPageview('files/thisPDF.dpf');">Downlad this PDF</a> Questions? Thank You! Dashboard


Intelligence

Visitors Traffic Sources Content Goals December 2, 2010
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