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The Cardiff Award: our story

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Kathryn Foot

on 12 January 2016

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Transcript of The Cardiff Award: our story

The Cardiff Award Story
Why the Award?
Employability is not about getting a job...It is about learning...the emphasis is less on
and more on 'ability'...the emphasis is on developing
abilities, with a view to
the learner" Harvey 2003
The first year
No change to the format (application form questions reduced to 3)
Peer mentors recruited
Bloggers recruited
192 students started across 18 from 26 schools
113 passed (60% completed)
64% gained grad-level employment/work experience
79% attributed some of their success to the Award
Ran our first focus group
Pressure from the University to increase numbers and reduce attrition rate for the following year
Changes made as a result of student feedback
This year
Cardiff Student of the Year introduced
Significant changes made to the workshop programme - Employability Seminar introduced
Removed the presentation element
Introduction of Open Badges
2014 Spring Programme: 70 started – 41 completed in December 2014, 2 completed in Spring 2015 – 43 in total
2014 – 2015 programme: 258 started – 171 passed
214 passed in total during this academic year
66% found graduate level employment of which 76% attributed some success to the Award
27% are going onto postgraduate study
Introduction of the Global (23 students) and Enterprise Award (21 students). Pilot complete in 2015-16

Currently negotiating sponsors
Approximately 300 started (still growing) plus a further 45 through the new strands
23 schools represented (from 26)
Possible introduction of Foundation Award (potential pilot with 250 first year students in the Autumn Semester)
New Grade 5 Project officer recruited in the Summer 2015
Facts, Challenges and Food for Thought
Every year participants statistics are similar: 70/30 split female to male, approx 12/14% are international students and it is always harder to engage students from the sciences and more vocational subjects

The Pilot

57 students
Selected schools
Run over an academic year
4 sponsors
43 passed (23% attrition)
Feedback was really positive
42% had obtained a summer placement
75% felt the Award contributed to their success
Enhance students employability
Developing a generic programme for all
Meeting the needs of all Stakeholders:
Careers and Employability
Student-focused and led
The University strategy
FUN essential - it has to be something students WANT to do
Engagement with all involved in enhancing the Student Experience
Aim to build professional network and Digital Literacy
Keep ahead of the game (grad recruitment)
Encourage reflection
Evaluation key
2011 - 2012
Compulsory Skills Sessions
6 compulsory sessions and 2 additional
70 hours activities
Evidence (activity logs)
Numeracy tests
Written Submissions
CV and 5 competency based questions
Verified not assessed
Verification matrix drawn up with academic support (had to be academically viable
Commercial Awareness
Communication and Literacy
Problem Solving
Self Management
Last year

Verbal Reasoning tests introduced
Social media intern recruited
Sponsors now offering exclusive work experience opportunities
2 intakes (1 June / 1 Jan)
206 students started June across 20 out of 26 schools
145 passed (71% completed)
70 started in January 2014 to complete in the next academic year (first years)
48% had secured graduate level employment of which 88% attributed some of their success to the Award
Pressure from the University to increase numbers and maintain attrition for the following year
Changes made to the next programme as a result of student and employer feedback
Next year
Quality v Quantity?
Resources v scalability?
Managing Expectations
Employer / Student feedback
Managing relationships
To be successful Award programmes should monitor and be aware of:
Learning Outcomes
Nature of Activity
University Commitment
Employer Involvement
Measuring Success
Thanks for listening!
Happy to answer any questions you may have

senior management/committees
how quickly can you grow?
Full transcript