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Modern Applications of Greek Mythology

A few examples of how Greek mythology has made its way into our modern world.
by

Dana Linde

on 27 April 2012

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Transcript of Modern Applications of Greek Mythology

Greek Mythology in Modern Applications
Apollo was the god of music, and the Apollo theater is a famous music hall in New York City
Argus was Hera's watchman who possessed a hundred eyes. Argus security specializes in commercial business protection.
Atlas' punishment for waging war against the Olympians was to hold the heavens on his shoulders.
The Amazons was a race of warrior women, and Amazon.com is a popular online book store.
FTD flower delivery company incorporates Hermes and his
winged sandals into their logo.
Medusa turned men to stone when they looked into her eyes. Medusa Cement Co. sells cement products worldwide.
Midas was a king with the golden touch who transformed all he touched to gold. "Trust the Midas Touch"
Mercury is a brand of car. Mercury is the Roman name for Hermes who traveled extensively serving as the gods' messenger and delivering "shades" to the underworld.
Minerva - Roman name for Athena, who gifted the olive tree to humans; Minerva Oil Company is an international exporter of fine food products.
Nike is the winged goddess of Victory, who can run and fly at great speeds.
Odyssey was the 10-year sea voyage endured by Odysseus, as he sought to return home to Ithica. Odyssey Travel is a well-known travel agency. The word "odyssey" means a journey.
Olympus is the home of the Olympian gods; it is also the name of a famous camera and photo company.
The Parthenon is the temple of Athena and also a popular name used by several Greek restaurants.
Pegasus - A winged horse that was born from Medusa's head when she was killed. Pegasus Expedite Company is a national delivery/courier service.
Poseidon is the god of the sea... how appropriate for this company!
Saturn is the Roman name for Cronus, father of Zeus. Perhaps you've heard of this automobile company!
The Trojans were the inhabitants of a city destroyed by the Greeks during the Trojan War. It is also an international manufacturer of condoms and birth control products.
Venus is the Roman name for Aphrodite, goddess of
beauty
and love.
Aurora is the goddess of dawn. It is also a university in Illinois.
Ajax was a Greek warrior who, during the Trojan War, "cleaned up" in battle. It is also the name of a popular household cleaner.
Aetna is the personified goddess of Mt. Etna, a volcano on Sicily.
It is also a major health insurance company.
In Greek Mythology ambrosia is the food of the gods which gave them immortality. It is also the name of a natural food company.
Amphion is the son of Zeus and the nymph Antiope, the queen of Thebes. It is also the name of a company that provides medical record transcription and coding to the healthcare industry
.
Antheia is the goddess of vegetations, lowlands, marshlands, gardens, blossoms, the budding earth and human love. It is also the name of a flower company.
Calypso is a sea nymph, daughter of Atlas, who held Odysseus prisoner for seven years on her island of Ogygia. It is also a mineral exploration company- Calypso Uranium.
Cerberus is the three-headed hound that guarded the gates to the Underworld. It is also one of the largest private equity investment firms in the US.
Centaurs are mythological creatures that are part human and part horse. Today you'll find the Centaur Theater Company.
Echo was a beautiful nymph who fell in love with Narcissus, but he ignored her until she pined away and only an echo of her voice remained. It is also the name of many community newspapers.
Helios is a god who daily drove the sun chariot across the sky, heating the world.
It is also the name of a heater company
Leto was the mother to twins Artemis and Apollo. It is also the name of hotels in Mykonos and Hydra, both Greek islands.
Mars is the Roman god of war. It is
also the name of a popular candy bar.
Orion was a giant hunter slain by Apollo in Greek mythology. It is also the name of a bus company.
Titans is the race of gods preceding the Olympians. It is also a popular team name, including the Tennessee Titans.
Something colossal in size or power is said to be titanic. This adjective comes from the Titans, the gargantuan firstborn sons of the goddess Earth, Gaia. This year was the 100th anniversary of the sinking of the Titanic.
It's a Procrustean effort that forces evidence into a theory when it doesn't fit, just as Procrustes violently adjusted his guests to fit their bed.
The End
Pandora was the first woman in Greek mythology, whose name means "all-gifted." Pandora's Gift Boutique sells quality gift merchandise. It's also a new style of bracelet.
The trident is the three-pronged spear of Poseidon. Trident Gum is a popular gum. 'Tria' is Greek for 'three' and 'donti' means 'tooth,' so Trident translates literally as 'three-teeth'
Dionysus is the god of Wine.
Delphi is the sanctuary to Apollo and home to his famous Oracles. It is also the name of an international automotive group.
Some of the connections of names and places with their modern applications make perfect sense. Some require a bit more thought before the connection is clear, but the point remains that mythology lives on in our everyday lives reinforcing why we study it today! Hey, has anyone seen my Styx album anywhere?
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