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Copy of Copy of Adidas
Transcript of Copy of Copy of Adidas
Matrix of Adidas External Factor Evaluation (EFE) matrix method- is a strategic-management tool often used for assessment of current business conditions. It is a good tool to visualize and prioritize the opportunities and threats that a business is facing. The EFE matrix is concerned primarily with external factors. Online and in store coupons are another promotion method Adidas offers THREATS Prepared by:
GROUP NO. 3
Decena, Leoncio Carlo
Isip, Jonh Paul
Payumo, Kenneth THE END Competitive profile matrix (CPM)- is an essential strategic management tool to compare the firm with the major players of the industry. It shows the clear picture to the firm about their strong points and weak points relative to their competitors. Critical success factors- are extracted after deep analysis of external and internal environment of the firm. The best thing about CPM that it includes your firm and also facilitate to add other competitors make easier the comparative analysis. Rating- in CPM represents the response of firm towards the critical success factors. Some important point related to rating in CPM.
Rating is applied to each factor.
The response is poor represented by 1.0
The response is average is represented by 2.0
The response is above average represented by 3.0
The response is superior represented by 4.0 Weight- attribute in CPM indicates the relative importance of factor to being successful in the firm’s industry.
Weighted score value- is the result achieved after multiplying each factor rating with the weight. Total weighted score- is the sum of all weighted score; final value of total weighted score should be between ranges 1.0 (low) to 4.0(high). Adidas Competitive Profile Matrix elements in the environment that could cause trouble for the business or project. elements that the project could exploit to its advantage.