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Rossignol

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by

Victor Beauvisage

on 9 May 2014

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Transcript of Rossignol

Rossignol India's project
Different countries
-China
-Brazil
-Mexico

-South Africa
-India
WHY INDIA ?

Rossignol's
company

History
created in 1907
Many datas
23% of market shares
Products
SKIS
Strategy
Presentation
by Abel Rossignol
Saint-Jean-de-Moirans, France
.S.A
One of the First to produce plastic skis
1200 employees in the world
6 brands
Turnover: 206 millions euros
1.000.000 pairs of skis sold
Snowboard
Accessories
-Sponsoring
-Large range
-All kind of price
-Notoriety and image
-quality
-Focus on Ski equipment = 85% of the turnover
Project proposition
india presentation
Few Data s
-New Delhi

-1.2 billion people
-Federal state
-GPD 1.8 billion dollars
-inflation rate: 10.43%
SWOT
Strength
-Rossignol’s company is 100 years old.
-world leader
-Wide range of products
-Major factories in France
-competitive (price)
-turnover: 207 million euros
-Launch of modernization plan
Threats
-no commercial sites in asia
-low turnover in Asia
-communication too just in Asia
-Management in Asia Unadapted
-
Opportunities
-become leader in Asia market
-using high technology to take this market
-Stability of the government
-India is opening his market to international
-sport development
-Dynamic of the economy
-Reducing of the inequalities

Weakness
-large and heavy taxes
-economy unstable
-future management's problems
-culture
-Fulfill many documents to implant companies
the Demand
-The demand will be huge
-proximity with china
-Big cities near mountains
-rise of the ski's popularity
-Families and competitors
-Foreigners (tourists)
Competition (internet in India)
-Ak ski
-atomic
-salomon
-lacroix
-dynamic
-quechua
-japon's brand
Export opportunities
-use china's factory (proximity)
-build shops in main cities and in stations
-arrive with a big publicity budget
-organize events
-work with red bull and go pro
Conclusion
Full transcript