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Transcript of Rossignol
WHY INDIA ?
created in 1907
23% of market shares
by Abel Rossignol
One of the First to produce plastic skis
1200 employees in the world
Turnover: 206 millions euros
1.000.000 pairs of skis sold
-All kind of price
-Notoriety and image
-Focus on Ski equipment = 85% of the turnover
Few Data s
-1.2 billion people
-GPD 1.8 billion dollars
-inflation rate: 10.43%
-Rossignol’s company is 100 years old.
-Wide range of products
-Major factories in France
-turnover: 207 million euros
-Launch of modernization plan
-no commercial sites in asia
-low turnover in Asia
-communication too just in Asia
-Management in Asia Unadapted
-become leader in Asia market
-using high technology to take this market
-Stability of the government
-India is opening his market to international
-Dynamic of the economy
-Reducing of the inequalities
-large and heavy taxes
-future management's problems
-Fulfill many documents to implant companies
-The demand will be huge
-proximity with china
-Big cities near mountains
-rise of the ski's popularity
-Families and competitors
Competition (internet in India)
-use china's factory (proximity)
-build shops in main cities and in stations
-arrive with a big publicity budget
-work with red bull and go pro