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Darla Taylor

on 4 March 2014

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Transcript of Autoethnography

Autoethnography Video Ethnography
Analytic Strategies and Questions
Main focus on self (thoughts, opinions, interpretations)
Indepth analysis of activities
Feelings and emotions within a particular culture
Highly subjective
Duo or collaborative starting to emerge
"Wide angle lens approach"- zooming in and out of situations
Third person or subjective "I"
Elements of:
cultural conflict
being different or an outsider, or experiencing 'othering'.
strong emotional feelings/epiphanies
mundaness of everyday experiences/activities
others may be interviewed
documents maybe introduced to contextualise and extend the account.
usually written for an audience
Data Collection
personal memory(field notes and memories)
self-observational data
self-reflective data (journal)
other sources - audio, visual, or written documentation
Outcomes of Analysis
very powerful data
allows reader to get close to individual experiences
over subjective
potential self-indulgence
lose capacity for critical self-reflection
Increased knowledge of social life
Reflexivity: move between inside and outside subjectivities
Emotional and Intellectual impact on reader. Is it believable?
Author credible with experiences?
Can the reader make sense of story in terms of others'/own experiences?
Presentation of Findings
References for Autoethnography
Grbich, C. (2013). Qualitative data analysis: An introduction; 2nd ed. Thousand Oaks, CA: Sage Publications, Inc.

Hesse-Biber, S., & Leavy, P. (2011). The Practice of Qualitative Research . Thousand Oaks: SAGE Publication.

Video Ethnography
Analytic Strategies and Questions
video means of recording certain processes and/or activities
an in-depth interview and/or observation of a subject or subjects in natural settings to understand, interpret, and describe experiences, cultures, systems, processes and organizations in a quest to make sense of phenomenon being questioned.
combines ethnographic methods using video recording and editing, communicating key information to the audience researching as well as those interested in the topic.
Preserves an ethnographic diary with visual note-taking involving extensive observation and filming
Objectivity - absence or lack of bias/impartial
Subjectivity - the quality of a subject's perspective, experiences, feelings, beliefs, and desires.
Reflexivity - how is this affecting the process
Data Collection
video with ongoing discussions with informants
video used as interviewing cues
must be aware of misrepresentation
true event captured?
true meaning of event?
NOTE: the camera only catches images of what is happening in front and not behind
everyday involvement of routines, activities, and social relationships of people
choices and decisions
use of objects that form part of daily living
Presentation of Findings
still photography

Arthur, J., Waring, M., Coe, R., & Hedges, L. (2012). Research Methods & Methodologies in Education. Thousand Oaks: SAGE Publications.
Pink, S. (retrieved: 2013, November 8). Video in Research: Introducing the video ethnography process. Retrieved from Teaching and Learning Research Programme: www.tlrp.org/rcbn/capacity/Activities/.../videoinresearchSarahPink.ppt‎
Shrum, W., Duque, R., & Brown, T. (2005). Digital video as research practice: methodology for the millennium. Journal of Research Practice.

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