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GoPro Integrated Marketing Communication
Transcript of GoPro Integrated Marketing Communication
Javier Ortiz Pereyra
formed by Nick Woodman
brand of high-definition personal cameras,
idea emerged in 2002
in 2004 the company sold its first camera system
GoPro Hero 2
GoPro Hero 3
GoPro Hero 3+
Men & Woman
Extreme sport athletes
The World's most versatil camera
Amplify the brand’s voice where the audience is present by non-traditional marketing media
People sharing their passion
Company worth $ 2.5 billions
Sony Action Cam HDR-AS10