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GoPro Integrated Marketing Communication

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by

Javier Pereyra

on 28 February 2014

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Transcript of GoPro Integrated Marketing Communication

Integrated Marketing communication
Javier Ortiz Pereyra
Background
formed by Nick Woodman
brand of high-definition personal cameras,
idea emerged in 2002
in 2004 the company sold its first camera system
Product
GP hero
GoPro Hero
GoPro Hero 2
GoPro Hero 3
GoPro Hero 3+
Target Market
Men & Woman
Extreme sport athletes
Traditional Media
Bilboards
Tv Commercials
Non-Traditional media
software
Non-Traditional media
YouTube
The World's most versatil camera
Non-Traditional media
FaceBook
Twitter
Non-Traditional media
GoPro webpage
Non-Traditional media
Instagram
Non-Traditional media
Competitors
Conclusion
Amplify the brand’s voice where the audience is present by non-traditional marketing media
People sharing their passion
Company worth $ 2.5 billions
Sony Action Cam HDR-AS10
Contour camera
Full transcript