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UNIT 20: Promoting Health Education

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on 21 October 2013

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Transcript of UNIT 20: Promoting Health Education

UNIT 20: Promoting Health Education
Introduction to Unit 20
Aim of the unit

Learning outcomes


"...to explain the principles of health
education, the approaches used and to introduce you to health education
Health education is a central component of health promotion, which in turn is a major component of public health.
Health promotion is any activity that promotes health-related learning and therefore brings about some relatively permanent change in the thinking or behaviour of individuals
Learning outcomes
1 - Understand different
approaches to health education

2 - Understand models of
behaviour change

3 - Understand how health
education campaigns are

4 - Be able to implement a
health campaign

You will design,
deliver and evaluate a small-scale health education campaign
that will promote or raise awareness about an issue related to health and well-being
Your Campaign Project
Start thinking:

- What health education issues you are interested in? Why?
- Which groups might these be relevant for?
- Is this a suitable subject for a health education project?
- What might your aim be for the project?
- smoking
- drugs
- alcohol consumption
- heart disease
- teenage pregnancy
- mental health
- cancer
- sexual health
Possible topics:
What is health promotion?
"...a way of providing information to individuals, groups, communities and the wider population, in order to raise their health status and improve their health and well-being."

Most of the large-scale health promotion work is carried out by government health promotion agencies. They use different media to put health messages across.
There are many different health campaigns and you will probably have seen evidence of some in newspapers and magazines, on television or in booklets and posters.
You may come cross them at leisure centres, health food shops, school/college, homes for the elderly, nursery, or youth clubs.
These campaigns can be aimed at everyone or specific age groups/genders.

Look on the DoH website (http://campaigns.dh.gov.uk)
Choose one of the PHE Campaigns to look at.
What area of health is it promoting? What does it encourage people to do/not do? Who is it aimed at? Do you think it is effective? Why/why not?
Can we think of any other health promotion campaigns?

What is being promoted?

Why is it being promoted?

How are these being promoted?

Who are they aimed at?

Share what you found with the class
Who recognises these guys?
Where would you see
this promotion?

What was being promoted?
What did you learn from it?
Was the promotion effective?
Who is the target audience?
Who is behind the promotion? Why?

Choose a health issue to promote.
Do some research!
Create a poster and a leaflet to inform people about the health issue you have chosen and to promote better health.
Think about: who it is aimed at, where you would put the poster and leaflet, what people will learn from your poster and leaflet.
You will be continuously working on your campaign project. You will need to decide what topic you will be using in your campaign project. Keep an eye out for how other health issues are being promoted and methods that you can use in your own campaign. Research other campaigns (check the Department of Health website) to give you an idea of what a campaign involves.
During this unit:
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