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A Growth Strategy of an SME
Transcript of A Growth Strategy of an SME
lack of experience great uncertainty
A Growth Strategy for a SME
Why firms diversify?
Alternative resources of revenue
Explore new avenues of business
Reach long-range financial goals
5 Business Segments/ Diversification
2.parks and resorts
(Walt Disney Co. ,2013)
Walt Disney Beginnings
ESPN, ABC News, Disney Channels
parks & resorts
Disneyland Resorts in California, Paris, Tokyo, Shangai, Hong-Kong / Disney Cruise Line/ Disney Vacation Club/ Disney Resort and Spa
Disney Store/Disney Publishing Worldwide/Disney Consumer Products
Marvel,Touchstone Pictures,Pixar, Lucasfilm
(Walt Disney Co., 2013)
$42.3 billion in annual economic activity
#1 Television Ranking, NY
66,000 Disney Cast Members
(Walt Disney Co., 2012)
A marketing strategy adding
markets company's portfolio
(Business & Management Dictionary,2007)
"If you can dream it, you can do it".
1923- Disney Brothers Studio Hollywood, California
1928- Mickey Mouse was born
1937- Snow white & the 7 Dwarfs
1940- 1st stock
Animation Films/ Cartoons
Disney's history of magic: Timeline. (2013).
Diversification. (2007). Bloomsbury Business Library -
Business & Management Dictionary
Michael Hitt, R. D. (2012).
Strategic Management: Concepts and Cases: Competitiveness and Globalization
. Canada : Hitt, Ireland and Hoskisson.
Markides, C. C. (1997).
To diversyfy or not to diversify
. Harvard Business Review, 75(6), p.93-99.
Steiner, G. A. (1964).
Why and How to Diversify
. California Management Review, 6(4), p.11-18.
Walt Disney Co. (2013).
. Retrieved January 2014, from The Walt Disney Company: http://thewaltdisneycompany.com/disney-companies
Walt Disney Co. (2012). Annual Financial Report and Shareholder letter . California: Soy Ink.
Walt Disney Co.