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Globalization and Cultural Change

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Neda Yonkova

on 13 May 2017

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Transcript of Globalization and Cultural Change

There are three principal ways that globalization can be seen to have an impact on global culture. These occur through:
1. The development of a new culture of the global connected professionals and especially business elites
2. The proliferation of pop culture – primarily American; Pop culture is manifested around the world through movies, music, TV shows, newspapers, satellites broadcasts, fast food and clothing, entertainment
3. The diffusion of beliefs and values about broader issues such as human rights and other social mores

Each of these three ways that culture is affected by globalization has implications for decisions made by government policymakers and political system.


Free trade with other countries
International extension to companies
Collaboration in fields like education, culture and medicine
•Cultural intermingling increases and every nation tries to know more about the other nations cultural preferences. In this process, we are actually coming across things that we like and in the course of time adopt it
•Socially we have become more open and tolerant towards each other
•There is a lot of technological development, which helps in sharing of information and technology. This helps most of the developing nations progress at the same speed as the developed nations.

Globalization can affect culture in a few basic ways. One interpretation suggests that globalization disperses any and every culture throughout the world, making the planet more heterogeneous, forging deeper connections between different groups. For example, teens in the United States gain an understanding of Japanese culture through animation, comic books and video games, while teens throughout Asia learn about the American way of life by watching U.S. TV shows and movies.

Others argue that globalization makes culture more homogenous, leading to a unified world culture that consists of watered-down versions of regional cultural trends. Japanese sushi can be consumed in virtually any country in the world.
Globalization has propagated economic opportunity, elevated human rights and improved access to information, technology and goods for people all over the world.
Globalization and Cultural Change
One of the most common arguments against globalization is that it forces American culture onto the world, Westernizing other nations.
The spread of American corporations abroad has various consequences on local cultures, some very visible, and others less obvious. For example, the influence of American companies on other countries’ cultural identity can be seen with regards to food.
Globalization affects international trade in cultural products and services, such as movies, music, and publications. The expansion of trade in cultural products is increasing the exposure of all societies to foreign cultures. And the exposure to foreign cultural goods frequently brings about changes in local cultures, values and traditions.
Many governments around the world have attempted to protect their native cultures by imposing bans on what they declare to be foreign cultural intrusions.
The Chinese and France governments have attempted to protected the purity of their language by removing the use of foreign words.

Concerns that globalization leads to a dominance of US customs and values are also present with regard to films and the entertainment industry more broadly. This is the case with French films, for example. Governments from countries like France have attempted to intervene in the functioning of the market to try to protect their local cultural industries, by taking measures such as restricting the number of foreign films that can be shown.
But if a government imposes domestic films, TV shows, or books onto its people, it limits their choice to consume what they prefer.
Throughout history, cultures have changed and evolved. Globalization may accelerate cultural change. However, because change is driven by the choice of consumers, the elements of particular culture will inevitably reflect consumer choice.

The International Network for Cultural Diversity (INCD)
INCD is a worldwide network of artists and cultural groups dedicated to countering the homogenizing effects of globalization on culture.

The INCD has proposed:
1. Governments must not enter into any agreement that constrain local cultures and the polices that support them
2. A new international agreement should be created, which can provide a permanent legal foundation for cultural diversity

1. Definitions
2. How the process of globalization affect the culture
3. Factors of cultural change
4. Pros and cons of globalization
5. Supporters and critics of globalization

Presentation created by Neda Yonkova

Globalization may lead to loss of cultural identity as Western ideas are always imposed upon the Eastern thoughts
•Many people from developed nations are losing jobs due to outsourcing practices
threat of corporates ruling the world

4 big factors of cultural change
Migration - when people move they bring their language, religion, institutions, art and food
Trade - exchange goods and services; Exposes people to new cultures and their ideas
Inovations - in transportation, navigation, Internet; People and ideas move faster
War - conquering people impose their laws, culture, language and religion
Globalization may accelerate cultural change
Thank you!


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