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Choice Blindness

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Destiny Hyatt

on 19 September 2013

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Transcript of Choice Blindness

Choice Blindness
Destiny Hyatt
What is your
In speed dating trials by Simonson, Fisman, Lenger, and Kamenica, there were substantial differences between what we "said" we wanted vs. what we actually found attractive.
Intelligence & Sincerity
How attractions really work...
-We say we're attracted to _______ characteristics.
-We meet someone and are attracted to them for whatever reason.
-We are unsure of the reason(s) why, even though we claim to know.
-We never even consider that external forces may influence our attratctions.
-Later, we may return to our baseline claims of what we find attractive.
The next time someone asks who you're attracted to, a better response might be a shrug and,
"I guess we'll see."
I chose this study because I find it extremely interesting that we, as humans, don't even have access to most, if not all, of our thoughts. We rationalize what goes through our minds, but are inaccurate with this reasoning.
Several Psychologists, young and old, have performed a test where people were forced to make a decision between 2 photographs, choosing the one of the person they found more attractive, more friendly, more whatever. They were also asked to justify their reasoning.
In some cases, the chosen picture was replaced with the non-chosen picture and it was never even noticed; they just went on along, stating why they chose this picture that they didn't even really choose.
This proves that, as humans, we rarely turn against the choices we make, or in this case the choices we think we make. We are too fearful of turning back to admit that some of the choices we make are wrong.
Considering this test was performed by many different psychologists and the results were relatively close, this study is both reliable and valid.
These researches provide to our understanding of the limited access we have to our own minds and the way we think we know more about our choices than we actually do.
We think we know more than we actually do.
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